December 5, 2024
Thinking of spending a day wandering through a Christmas market across the border? We Dutch love it! Searching for the perfect Christmas gifts while enjoying a cup of glühwein or a delicious currywurst. But where’s the best place to do this? And which Christmas market is the most popular among the Dutch? Seeders dove into the data and compiled a top 35 list of the most likely visited Christmas markets based on Google search behavior.
The year has flown by, and Christmas is just around the corner. What better way to get into the Christmas spirit than a magical Christmas market? With stalls full of Christmas decorations, festive music, and delicious food and drinks, it’s the perfect place to embrace the holiday cheer. Of course, the Netherlands has plenty of cozy Christmas markets and ice rinks where you can enjoy hot cocoa and winter vibes. But just across the border, they often go all out! A perfect reason to explore which Christmas markets are truly worth a visit.
Seeders created a top 35 list of the most visited Christmas markets based on Google search behavior. Curious about where you should go this Christmas? Read on for inspiration!
Two Magical German Christmas Destinations
When it comes to Christmas markets, Düsseldorf is the top favorite among the Dutch. With nearly 1,500 monthly searches, the city shows just how beloved it is. What makes Düsseldorf so special? It’s not just its close proximity to the Dutch border. The city offers an unparalleled Christmas experience with seven unique markets that together form one grand Christmas spectacle. Each square and market has its own vibe, from traditional wooden chalets to modern decorations with sparkling lights. Whether you’re there for the festive ambiance, unique gifts, or simply to soak in the holiday spirit, Düsseldorf has it all.
Twee magische duitse kerstbestemmingen
Cologne and Oberhausen are not just destinations; they are the heart of the Christmas experience for thousands of Dutch visitors. The Cologne Christmas market, with over 8,000 monthly searches, ranks second and is famous for its iconic setting by the majestic cathedral. Stroll past charming stalls, savor traditional treats, and be enchanted by magical lights. Oberhausen, with over 6,500 searches, rounds out the top three with a completely different charm. Its Christmas market is perfect for combining with a shopping spree at CentrO, one of Europe’s largest shopping centers. Whether you choose the historical charm of Cologne or the practical coziness of Oberhausen, both cities offer an unforgettable Christmas experience close to home.
Where in Germany Do Most Dutch Visitors Go?
Germany plays a major role in the European top 35 of Christmas markets. Dutch visitors can enjoy illuminated stalls, the scent of freshly baked treats, and, of course, a good glass of glühwein with amaretto. But which German cities are in the top five? Based on Google search data, these five cities attract the most Dutch visitors during the Christmas season.
A Liège Waffle at the Christmas Market
It’s not just German Christmas markets that pique the interest of the Dutch. Our Flemish neighbors also have a fantastic selection of Christmas markets. Antwerp and Bruges take the lead as top favorites. In these Flemish cities, you can enjoy magical wooden stalls and illuminated streets. Want to see Antwerp from above? Take a ride on the Ferris wheel.
Tips and Recommendations
For Dutch visitors planning to attend a Christmas market abroad, here are a few useful tips:
- Check opening times and locations: These vary by city.
- Bring cash: Many stalls don’t accept card payments.
- Visit early in the day: Avoid the crowds and enjoy the cozy atmosphere.
- Dress warmly and wear comfortable shoes: Christmas markets are usually outdoors, and winter weather can be unpredictable.
Kerstgevoel begint na de zomer
Wat opvalt in de analyse is dat Nederlanders na de zomervakantie al beginnen met zoeken naar de verschillende kerstmarkten in het buitenland. Zo werd er in augustus 3.600 keer gezocht naar ‘kerstmarkt’ via Google. Maar het groeide exponentieel vanaf oktober. Toen werd er ruim 33.000 keer gezocht naar een kerstmarkt, om uiteindelijk uit te groeien naar maar liefst 110.000 zoekopdrachten in de maand november.
Christmas Markets Across the Border
More and more Dutch people travel easily to neighboring countries to visit Christmas markets. With the holidays approaching, many head to Germany and Belgium to enjoy the unique festive atmosphere and diverse market offerings.
Diversity of Christmas Markets
One key reason Dutch people travel abroad is the diversity and authenticity of Christmas markets. Germany and Belgium have been hosting Christmas markets for centuries, building a rich tradition visible in their atmospheric decorations, artisanal products, and culinary delights. Dutch visitors appreciate the opportunity to be part of these traditions and to find unique, original gifts.
Accessibility
Another important factor is the proximity and accessibility of Christmas markets in neighboring countries. The Netherlands’ central location in Europe makes traveling to Germany or Belgium quick and easy. With a well-developed road network and excellent public transport, Dutch visitors can enjoy the beautiful Christmas markets across the border within just a few hours.
Price and Quality
A third reason Dutch people love Christmas markets abroad is the combination of price and quality. While the Netherlands has great markets too, those in Germany and Belgium are often seen as better value for money. Products and services are typically of excellent quality and often more affordable than in the Netherlands, allowing Dutch visitors to make the most of their holiday shopping while enjoying the unique atmosphere.
Research Methodology
The analysis is based on the number of Google Keyword Planner searches (Christmas market + city) from August to November 2024. The study was conducted from December 1–6, 2024.
Junior Digital PR Specialist
Marjolein van Loenen is a Junior Digital PR Specialist at Seeders Zwolle. With a keen eye for detail and a passion for creating engaging online content, Marjolein helps our clients boost their online presence and reach their target audience effectively. With a strong background in digital marketing and a dedication to staying up-to-date on the latest industry trends, Marjolein is an essential member of our team in Zwolle.
