Search Engine Optimization
Want to improve your website’s ranking in search results? Then implementing an SEO strategy is key. With a well-crafted SEO strategy, you’ll discover how your website performs in terms of visibility and find opportunities for growth. This approach not only drives more visitors to your site but also enhances your chances of converting them into customers.
If you’re new to SEO, creating a strategy can feel overwhelming. On this page, we provide all of the ins and outs for setting up an optimal and successful SEO strategy.
What is Search Engine Optimization?
Search engine optimization (SEO) enhances your web page's discoverability on Google and other search engines. By optimizing for searchability, you boost your website's visibility and organic traffic, making it easier for potential customers to find your business.
Check out our infographic below for a detailed guide to understanding and using SEO effectively.
What benefits can SEO offer you in 2025?
We recognize that there are many paths to successful SEO outcomes. Our team of specialists will collaborate with you to identify the most effective strategy for your business, ensuring that your investment leads to sustainable growth and improved visibility.
With our expertise, you can start seeing results relatively quickly!
What are the components of search engine optimization?
Develop a technique for Technical SEO
Technical SEO is necessary for effective search engine optimization, particularly for online shops. At Seeders, we understand that fast loading times, efficient crawling, and proper indexation are key to improving your website’s discoverability.
Consider elements such as a clear site structure, well-structured internal links, and an organized sitemap. Additionally, focusing on Core Web Vitals (CWV) ensures that your website is fully prepared to reach top positions in search results.
Create winning content
Link build for search engine authority
Once your website’s content and internal tech are optimized, it's time to build authority through link building. At Seeders, we create a natural backlink profile that balances both quality and quantity. By acquiring relevant, high-quality backlinks—including those from Digital PR—you can enhance your website’s search rankings for important keywords.
This process focuses on reputable sources and ensures a healthy distribution of anchor texts and Domain Authority.
Would you like to get a free SEO Quickscan?
Incorporate these SEO tips
Set specific goals
Many SEO initiatives begin with enthusiasm, but often lack clear objectives. Teams might focus on optimizing pages with high search volume, even when demand for the service is declining.
By setting specific goals for products with a forward-looking perspective, you can work more strategically, significantly increasing the likelihood of a successful SEO process.
Do keyword research
Keyword research serves as the foundation for maximizing search engine navigation, content, and authority strategies. It is an integral part of every SEO pillar, making its implementation essential to any SEO strategy.
Thorough keyword research, you gain valuable insights into visitor behavior, allowing for improved targeted optimization efforts.
Struggling to make a decision? Discuss your insights!
Build backlinks, but do it strategically
Building authority should occur naturally. While you can acquire relevant backlinks through purchase, it's crucial to also pursue channels that generate organic backlinks for long-term success..
Consider seeking links from industry news platforms or make use of existing business relationships.
SEO pitfalls
Decisions Driven by Feelings Rather Than Data
Avoid the trap of making emotionally driven decisions within your company. For your SEO strategy, every choice should be supported by data.
Always design your SEO campaign based on solid data to ensure effectiveness and success!
Slow Loading Times and Poor Mobile Design
A website that loads slowly and lacks mobile responsiveness will rank lower in search engine results. With the abundance of fast-loading, mobile-friendly sites, it’s crucial to optimize your website.
If you want to rank well for high-volume keywords, prioritizing optimization is essential!
Producing content merely for the numbers
With the many helpful content updates rolled out, Google’s advanced algorithms, and the ongoing evolution of content marketing, it's wise to adopt a sustainable copywriting strategy that goes beyond AI.
Focus on crafting content that directly addresses user search intent.
Schedule a meeting with one of our experts.
How do crawlers interpret and evaluate your website?
A Google crawler regularly visits your website to analyze and evaluate your content. The frequency of these visits depends on several factors, including your site's authority, the configuration of your XML sitemap and robots.txt, and the structure of your internal links.
Below, we outline the step-by-step process of how the Google crawler operates.
Crawling
Rendering
Indexing
Indexing refers to how Google stores your website’s content in its search index. After crawling and rendering, Google determines your page's position in search results. High-quality content and technical optimization are essential for achieving high rankings.
Seeders can help ensure your visibility during this critical phase!
Tendrils
The final step in the process is ranking, where you secure a position for relevant keywords in Google. The higher your rank, the more visible you become to potential visitors.
Seeders can help your website and page achieve higher ranking through effective link-building and improved site architecture
Setting up the perfect SEO strategy!
Developing and implementing an SEO strategy tailored to your company requires both expertise and time. Seeders can establish and execute an effective strategy within just five months.
We take this approach:
Do research and set realistic goals
In the first month of our collaboration, we establish the foundation for a successful SEO strategy by conducting comprehensive research and setting realistic goals. We often encounter ambitious clients eager to compete in English-speaking markets; however, without a substantial budget, this can be challenging.
Therefore, we recommend starting with a baseline measurement in a less competitive market. Using this data, we create an annual forecast that includes traffic, keyword positions, and impressions. This approach helps you set achievable goals and ensures that your SEO investment delivers results—without surprises!
Technical and loading speed optimization
In the first and/or second month, we focus on the technical aspects and loading speed of your website. This focus is essential for enhancing user experience and ensuring faster indexing of new pages.
We provide a tailored report detailing specific areas for improvement for your web developer. Our report prioritizes findings based on their SEO impact and implementation capacity. This method ensures that the most critical issues are tackled first, setting the stage for enhanced visibility and satisfied visitors!
Keyword research and content planning
In the second and/or third month, we conduct comprehensive keyword research and develop a content plan. We analyze search volumes and competition while also considering what matters for your business. By identifying key opportunities, we optimize content in a targeted manner. Additionally, we factor in your revenue goals and other relevant elements such as stock availability.
This ensures that your SEO strategy is fully aligned with both search engine opportunities and your business objectives.
Site structure check for hierarchy and keyword use
In month three, we assess the site structure with an emphasis on hierarchy and keyword use. We optimize the main navigation menu and footer while also reviewing internal links from blogs and landing pages. Important SEO pages should be displayed in the navigation menu, and high-volume categories should be positioned closer to the top of the site hierarchy.
This approach creates a clear structure that benefits both users and search engines, enhancing visibility and strengthening your overall SEO strategy.
Write for the visitor, not for the search engine
From months three to five, we focus on creating content that truly engages visitors rather than merely catering to search engines. With updates like EEAT (Experience, Expertise, Authoritativeness, Trustworthiness), Google now prioritizes valuable and relevant content.
By aligning your writing with user intent, you’ll not only enhance user experience but also boost your SEO results. Avoid using content gimmicks, as they are often flagged by Google.
Seeders is here to help you optimize content for both your audience and search engines!
SEO with Seeders or do it yourself?
When should you consider working with seeders?
- A lack of knowledge. Correctly interpreting data is disastrous for a quality SEO strategy.
- The learning process is long. Learning SEO is possible, but it does take time.
- You don't have a network for link building. hLooking for links can be very time-consuming. Seeders has a network of more than 10,000 high-quality Dutch websites with traffic. We can place a backlink on these websites.
When to take charge of your own SEO strategy
- You have enough capacity in terms of both time and knowledge
- Concern that an SEO specialist would not have the same depth of knowledge about your product or service.
Which type of search engine optimization is best for me?
Type SEO | Costs | Yield |
Programmatic SEO | ++++ | ++++ |
International SEO | +++ | +++ |
Fix SEO | ++ | ++ |
Webshop SEO | +++ | +++ |
B2b SEO | ++ | + |
Programmatic SEO
Programmatic SEO at Seeders is perfect for websites that want to generate numerous pages using data to attract significant organic traffic. This approach is beneficial for ecommerce sites with high SEO potential, such as those with missing categories, as well as industries that require a robust blogging strategy.
Even in highly competitive markets like the UK and the US, programmatic SEO provides a distinct advantage. With Seeders, you can achieve scalable SEO results without the need for manual optimization of every page!
International SEO
International SEO focuses on optimizing your website for markets such as Germany, Belgium, France, and the United Kingdom. Each market presents its own level of competition, often influenced by population size, with English being the most competitive language.
For international SEO, factors like Hreflang and Google's EEAT are more critical than in national SEO. This strategy is designed for companies looking to expand their reach and stand out in markets beyond the Netherlands!
Local SEO
Local SEO focuses on enhancing your online visibility for specific locations and optimizing your presence on Google My Business (GMB). It is particularly beneficial for businesses aiming to rank locally, as competition is often less intense than for broader organic search terms.
However, achieving high rankings across all areas is no longer guaranteed. We can help you secure targeted local results effectively.
Webshop SEO
Webshop SEO begins with a strong emphasis on technical optimization. Because web shops often contain a vast number of pages, establishing a solid technical foundation is essential for successful SEO. Key factors to consider include loading speed, internal linking, and site structure.
Once the technical aspects are in place, you can focus on optimizing content and keywords.
Seeders is here to enhance your webshop's visibility in search engines, giving your organic traffic and sales a significant boost!
B2B SEO
B2B SEO focuses on opportunities in niche markets that typically have low search volumes but also low competition. This approach demands precision, where each keyword is thoughtfully selected to attract relevant leads.
Seeders can assist you in using the right content and keywords to ensure your company is visible to other businesses actively seeking your unique products or services.
