Boost your brand’s visibility & authority with Digital PR
In today’s fast-paced and competitive digital landscape, visibility is more important than ever. Digital PR goes beyond traditional methods—by harnessing the power of online media, we help you earn high-quality backlinks, expand your reach, and build your brand’s authority through strategic online publications. Whether you’re looking to enhance your media presence, establish thought leadership, or drive organic traffic, Seeders creates tailor-made PR campaigns that amplify your brand story, ensuring you’re seen by the right audience and recognized within your industry.
With Seeders’ Digital PR services…
- we enhance your brand image and grow your potential customer base.
- your company gains (inter)national exposure on leading media publication platforms.
- we generate a large volume of high-authority backlinks to your domain.
- your business truly takes the spotlight—potentially even featuring on radio and TV shows.
Table of contents
How you benefit from our Digital PR experience
Digital PR specialists in 6+ languages
150+ yearly press releases
500+ successful press releases
100.000+ local in-network journalists
Struggling to gain online visibility with your brand?
In a digital world where competition for attention is fierce, your brand can easily get lost in the noise. Traditional PR methods often aren’t enough to break through, and your online visibility isn’t growing as fast as it should.
Here’s what’s holding you back:
- Your business isn’t getting noticed by the right people online, leaving you invisible to potential customers and partners 👀
- You’re missing out on high-quality backlinks and media exposure that could build your brand’s authority and credibility 🔗
- Your competitors are being featured by leading publications while you’re left behind—making it harder and harder to stand out in a crowded market 📣
Our Digital PR services break through these barriers by placing your brand in the right publications and on the platforms that matter. With our strategic campaigns, your business gets the attention it deserves—resulting in greater online visibility, organic traffic, and lasting authority.
Find your perfect Digital PR package and get started today!
€118.000+ Media Value in Brand Mentions in the Automotive branche
ACtronics, a European leader in the remanufacturing of electronic car parts, turned to Seeders to enhance their online visibility and strengthen their market position. With a focus on high-quality link-building and Digital PR (DPR) strategies, we worked closely with ACtronics to target key markets, improve their keyword rankings, and increase brand awareness across multiple European countries. The results were significant, with top rankings achieved, high-quality backlinks secured, and a substantial media presence built. This case study highlights how Seeders supported ACtronics in driving digital growth through a tailored, strategic approach.
Target niche
AutomotiveDisciplines
Link building, Digital PRTarget markets
3
New top 1 positions (numeric)118.419
Total PR value (€)12
Backlink placements (numeric)These digital pr specialists are going to boost your brand
Stop wasting precious time, and book a meeting now! ⏳
Some Digital PR success stories that we're proud of
100+ qualitative links by responding to current events with Digital PR
€90.000+ of pr value for Prijsvergelijken.nl
Exponential visibility growth in the car insurance market with digital pr
80+ qualitative backlinks in the sanitary branch with digital pr
Ready to get more digital visibility?
FAQ Digital PR
Digital PR explained briefly
What is Digital PR?
Digital PR, also known as online PR, is a strategy that boosts brand awareness, authority, and visibility online. It combines traditional PR techniques with online marketing tactics to reach a broad or highly targeted audience that matches your brand’s goals. This form of PR creates newsworthy content based on relevant insights while strengthening link building and search engine optimization (SEO).
Key tactics within Digital PR
- Search engine optimization (SEO): focuses on improving search rankings by publishing optimized content.
- Content marketing: distributes valuable and relevant information that not only supports SEO but is also newsworthy for the press.
- Social media strategies: use platforms to share news and insights and reach your audience where they already are.
- Building relationships with journalists and bloggers: is essential for engaging media outlets and gaining exposure.
Activities within Digital PR
- Writing and distributing press releases that grab the attention of the right journalists.
- Publishing optimized content like articles, blogs, or other online publications that support SEO while generating publicity through backlinks.
Every company has a story worth telling
While it can be tough to stand out in a crowded media landscape, we believe every company can be interesting to journalists. Our strength lies in combining sharp angles, perfect timing, strong landing pages, and eye-catching visuals like infographics. By leveraging data and timely news stories, we create content that captures attention. In the best-case scenario, this results in coverage by major national media, niche platforms like online magazines for tech professionals, or local news sites.
With the right Digital PR strategy, content, and media list, we can effectively get your message in front of the right journalists and target audience. This not only generates publicity but also strengthens your backlink profile and boosts your online authority.
Benefits of Digital PR
1. Increased website traffic
2. Better SEO and rankings
3. Establishing authority
4. Earned links
5. Leads and sales
6. Stronger brand image and trust
Positive media coverage and good reviews enhance your brand’s reputation. Sharing innovative insights or news through industry publications or websites increases your chances of positive publicity and builds trust with your audience.
7. Measurable results
8. Cost-effective
9. High-value backlinks
10. Brand awareness
When your business shares valuable, relevant news, media outlets are more likely to pick it up—boosting brand awareness. Increased awareness, paired with positive media exposure, also builds brand trust.
In short, Digital PR is a powerful tool not only for generating traffic and leads, but also for strengthening your SEO, establishing your brand identity, and increasing trust in your business.
Interested in a call with one of our PR specialists?
Measuring a Digital PR campaign
1. Clicks and traffic
2. Number of backlinks
3. Social shares
4. Leads and revenue
5. Return on investment (ROI)
Tools for measuring success
Google Analytics
Third-party tools
Seeders pr tools
Link building & Digital PR
The difference between Digital PR and Link Building
Digital PR
- Focused on brand awareness and reputation building
- Aims to gain online media attention, social media exposure, mentions in podcasts, etc.
- Can result in backlinks, but the primary focus is on perception and brand visibility
Link Building
- Focused on improving website authority and rankings through backlinks
- Success is measured by the number and quality of the backlinks acquired
The six tiers of link building
The value of backlinks can be structured into different quality tiers, from low to high.
- Quantitative links, e.g. homepage- & directory links
- Easy to acquire
- Necessary for a natural link profile - SEO blogs
- Takes more time to achieve
- Forum backlinks are more valuable when relevant and answer a specific question - Blog websites, niche websites, and sponsorships
- Placed on relevant niche websites
- Requires insight into the target audience and keywords - High-quality blog placements
- Higher quality blogs
- On relevant, DA40+ domains - Creative link building
- Various creative ways to regain lost links, or acquire new, smart links from high-quality platforms without directly purchasing them - Digital PR placements
- Placements on high-authority and trustworthy websites
- High time investment, but the value and visitor volume are substantial
10 steps to a successful Digital PR placement
Examples of Digital PR
Digital PR offers a wide range of strategies that businesses can use to increase brand awareness and strengthen their online presence. Below are some effective examples of Digital PR strategies:
1. Data-driven Research Studies
Companies can publish in-depth research studies based on their own data. These studies are valuable for generating newsworthy insights and help in obtaining media attention and backlinks from relevant, authoritative websites. Examples include reports on consumer behavior, market analysis, or industry-related trends.
2. Creative Campaigns
Innovative campaigns that stand out due to their originality and relevance can attract significant media attention. Creative content that appeals to emotions or humor and connects with the target audience is more likely to be shared on social media and other platforms. Examples include interactive tools, videos, or unique collaborations.
3. Newsjacking
In newsjacking, you capitalize on current news items or trends. By responding quickly to breaking news or viral topics, you can position your brand as relevant and timely. This tactic is effective for quickly generating media attention, especially when you creatively tie your brand to the news.
4. Expert Insights and Thought Leadership
Sharing expert insights through articles, interviews, or keynotes positions your brand as an authority in the industry. By showcasing thought leadership, you increase trust and credibility for your brand. Publications in leading media and blogs also provide quality backlinks, strengthening your brand.
5. Product or Service-focused PR
PR campaigns can also be specifically aimed at promoting a product or service. This is often done through press releases, reviews, or case studies that highlight the unique benefits and features of your offering. This approach helps bring attention to your product and can generate leads and sales.
6. Infographics and Visual Content
Infographics and other visual content provide an engaging way to present complex data and information. This content is often shared by media and readers, contributing to broader brand awareness. Visual content has a higher chance of going viral on social media and is more accessible to various audiences.
7. Press Releases about Company Achievements and News
Publishing press releases about important company developments, such as new product launches, partnerships, or milestones, is an effective way to attract media attention. Press releases can reach both local and national media, depending on the relevance of the news.
8.Social Media Campaigns and Contests
Social media campaigns and contests can increase audience engagement and strengthen your brand’s visibility. By using user-generated content or a viral angle, you can increase brand awareness organically. Organizing a contest, for example, can lead to higher interaction and followers on social media channels.
Different Digital PR Strategies
- Local PR: Focused on a specific region or community. For example, a company opening a new location may send press releases to local news channels. This approach ensures targeted PR efforts that engage the local audience and increase the likelihood of media attention.
- Seeders PR: Seeders distributes substantive and original news stories to both local and national journalists. This type of PR has a strong impact on search engine optimization, thanks to high-quality, hard-to-replicate backlinks. Unlike social media PR or local PR, where backlinks may be less valuable, Seeders PR delivers high-quality backlinks that significantly improve SEO results.
Digital PR thus offers numerous opportunities to increase brand awareness, generate leads, and improve SEO both locally and nationally. Depending on the chosen strategy, any business can create a tailored campaign that aligns with their goals and target audience.