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Earn the trust your brand needs with Digital PR

In today’s fast-paced and competitive digital landscape, visibility is more important than ever. Digital PR goes beyond traditional methods—by harnessing the power of online media, we help you earn high-quality backlinks, expand your reach, and build your brand’s authority through strategic online publications. Whether you’re looking to enhance your media presence, establish thought leadership, or drive organic traffic, Seeders creates tailor-made PR campaigns that amplify your brand story, ensuring you’re seen by the right audience and recognized within your industry.

With Seeders’ Digital PR services…

  • we enhance your brand image and grow your potential customer base.
  • your company gains (inter)national exposure on leading media publication platforms.
  • we generate a large volume of high-authority backlinks to your domain.
  • your business truly takes the spotlight—potentially even featuring on radio and TV shows.
Get started with Digital PR
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Table of contents

Benefits of Seeders PR
What Digital PR solves
Digital PR packages
Digital PR case studies
What is Digital PR?
Benefits of Digital PR
Measuring Digital PR
Measurement tools
Link building & Digital PR
Digital PR in 2026
How to get placements
Examples of Digital PR
Digital PR strategies
Digital PR FAQ's

How you benefit from our Digital PR experience

We’ve crafted a solid number of press releases for brands across nearly every niche you can think of. The best part? You get to reap the rewards! Here are just a few advantages you’ll gain from our 13 years of online marketing experience:

Digital PR specialists in 6+ languages

150+ yearly press releases

500+ successful press releases

100.000+ local in-network journalists

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Struggling to gain online visibility with your brand?

In a digital world where competition for attention is fierce, your brand can easily get lost in the noise. Traditional PR methods often aren’t enough to break through, and your online visibility isn’t growing as fast as it should.

Here’s what’s holding you back:

  • Your business isn’t getting noticed by the right people online, leaving you invisible to potential customers and partners 👀
  • You’re missing out on high-quality backlinks and media exposure that could build your brand’s authority and credibility 🔗
  • Your competitors are being featured by leading publications while you’re left behind—making it harder and harder to stand out in a crowded market 📣

Our Digital PR services break through these barriers by placing your brand in the right publications and on the platforms that matter. With our strategic campaigns, your business gets the attention it deserves—resulting in greater online visibility, organic traffic, and lasting authority.

Start gaining visibility

Find your perfect Digital PR package and get started today!

We offer modular pricing to suit every need. We have packages for businesses of all shapes, sizes, and specialty niches. Check out our packages below, or request a custom quote if you're looking for something bigger or a custom setup.
Custom quote

Trial campaign

Best suited for companies that are not quite ready for a long-term commitment, and want to test the waters.
6500
/one-off
What you'll get

Press releases

1 release

Creative brainstorm

✅

Press release writing

✅

Research/surveys

✅

Network of 100.000+ journalists

✅

Outreach

✅

Media & link value reporting

✅
Get started

Quarterly campaign

Popular
Best suited for companies that are ready to 'take centre stage' in their niche, and are willing to commit to it.
1750*
/per month
What you'll get

Press releases

1 release per quarter

Creative brainstorm

✅

Press release writing

✅

Research/surveys

✅

Network of 100.000+ journalists

✅

Outreach

✅

Media & link value reporting

✅

*This campaign is a 1-year contract commitment

Get started

Custom campaign

You are already versed in PR, and have ideas that are even bigger (or better) than ours... so let's discuss them!
???
/per month
What you'll get

We can't wait to hear what you come up with regarding your next big campaign. But this is what you'll get at the very least from us:

Creative brainstorm

✅

Press release writing

✅

Research/surveys

✅

Network of 100.000+ journalists

✅

Outreach

✅

Media & link value reporting

✅
Get started
Popular

Quarterly campaign

Best suited for companies that are ready to 'take centre stage' in their niche, and are willing to commit to it.
€1750*
/per month
What you'll get

Press releases

1 release per quarter

Creative brainstorm

✅

Press release writing

✅

Research/surveys

✅

Network of 100.000+ journalists

✅

Outreach

✅

Media & link value reporting

✅

*This campaign is a 1-year contract commitment

Get started

Trial campaign

Best suited for companies that are not quite ready for a long-term commitment, and want to test the waters.
€6500
/one-off
What you'll get

Press releases

1 release

Creative brainstorm

✅

Press release writing

✅

Research/surveys

✅

Network of 100.000+ journalists

✅

Outreach

✅

Media & link value reporting

✅
Get started

Custom campaign

You are already versed in PR, and have ideas that are even bigger (or better) than ours... so let's discuss them!
€???
/per month
What you'll get

We can't wait to hear what you come up with regarding your next big campaign. But this is what you'll get at the very least from us:

Creative brainstorm

✅

Press release writing

✅

Research/surveys

✅

Network of 100.000+ journalists

✅

Outreach

✅

Media & link value reporting

✅
Get started

€118.000+ Media Value in Brand Mentions in the Automotive branche

ACtronics, a European leader in the remanufacturing of electronic car parts, turned to Seeders to enhance their online visibility and strengthen their market position. With a focus on high-quality link-building and Digital PR (DPR) strategies, we worked closely with ACtronics to target key markets, improve their keyword rankings, and increase brand awareness across multiple European countries. The results were significant, with top rankings achieved, high-quality backlinks secured, and a substantial media presence built. This case study highlights how Seeders supported ACtronics in driving digital growth through a tailored, strategic approach.

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Target niche
Automotive
Disciplines
Link building, Digital PR
Target markets
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3

New top 1 positions (numeric)

118.419

Total PR value (€)

12

Backlink placements (numeric)
Read the full case study

These digital pr specialists are going to boost your brand

Featured image for “Bert-Jan Vos”
Bert-Jan Vos
Digital PR specialist

Zwolle

Featured image for “Danique Westerbeek”
Danique Westerbeek
Digital PR Specialist

Zwolle

Featured image for “Michael Padilla”
Michael Padilla
Online marketer

Barcelona

Featured image for “Loes Veldmate”
Loes Veldmate
Team Lead Digital PR

Zwolle

Stop wasting precious time, and book a meeting now! ⏳

Some Digital PR success stories that we're proud of

One of the best things about working with clients from all over is that every project brings a unique experience. Take a look at some of our favorite campaigns below!

100+ qualitative links by responding to current events with Digital PR

Read the case study

€90.000+ of pr value for Prijsvergelijken.nl

Read the case study

Exponential visibility growth in the car insurance market with digital pr

Read the case study

80+ qualitative backlinks in the sanitary branch with digital pr

Read the case study
Discover all cases

Ready to get more digital visibility?

We'd love to schedule a free brainstorm session with you, to explore the opportunities Digital PR can offer your business. Not convinced afterwards? No worries, this one is on us!

    First name*

    Last name*

    Email*

    Phone*

    Company*

    Where do you want to grow*

    Approximate monthly budget

    Anything else you'd like to add?



      First name*

      Last name*

      Email*

      Phone*

      Company*

      Where do you want to grow*

      Approximate monthly budget

      Anything else you'd like to add?



      FAQ Digital PR

      Digital PR explained briefly

      Discover how digital PR works, the best ways to optimize it, and if it's the key to your growth.
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      What is Digital PR?

      Digital PR, also known as online PR, is a strategy that boosts brand awareness, authority, and visibility online. It combines traditional PR techniques with online marketing tactics to reach a broad or highly targeted audience that matches your brand’s goals. This form of PR creates newsworthy content based on relevant insights while strengthening link building and search engine optimization (SEO).

      Key tactics within Digital PR

      • Search engine optimization (SEO): focuses on improving search rankings by publishing optimized content.
      • Content marketing: distributes valuable and relevant information that not only supports SEO but is also newsworthy for the press.
      • Social media strategies: use platforms to share news and insights and reach your audience where they already are.
      • Building relationships with journalists and bloggers: is essential for engaging media outlets and gaining exposure.

      Activities within Digital PR

      • Writing and distributing press releases that grab the attention of the right journalists.
      • Publishing optimized content like articles, blogs, or other online publications that support SEO while generating publicity through backlinks.

      Every company has a story worth telling

      While it can be tough to stand out in a crowded media landscape, we believe every company can be interesting to journalists. Our strength lies in combining sharp angles, perfect timing, strong landing pages, and eye-catching visuals like infographics. By leveraging data and timely news stories, we create content that captures attention. In the best-case scenario, this results in coverage by major national media, niche platforms like online magazines for tech professionals, or local news sites.

      With the right Digital PR strategy, content, and media list, we can effectively get your message in front of the right journalists and target audience. This not only generates publicity but also strengthens your backlink profile and boosts your online authority.

      Benefits of Digital PR

      Launching a Digital PR campaign offers numerous benefits that can drive brand growth in both visibility and reputation. Here are some key advantages Digital PR can bring to your business or brand:

      1. Increased website traffic

      More online mentions lead to more visitors. By distributing articles and press releases across external platforms, your brand gains visibility in multiple places—resulting in more clicks and website visits.

      2. Better SEO and rankings

      One of the main benefits of Digital PR is gaining backlinks from high-authority websites. These links not only improve your search engine optimization (SEO) but also help your site rank higher for key search terms—boosting your visibility in search engines like Google.

      3. Establishing authority

      Publishing valuable content for your target audience and getting featured by influential media positions your brand as a trustworthy source. This builds credibility with customers and partners.

      4. Earned links

      Unlike paid ads, Digital PR earns you organic mentions. These earned backlinks have long-lasting value, positively impacting both your SEO and PR efforts.

      5. Leads and sales

      With the right message aimed at the right audience, Digital PR can help attract and convert potential customers.

      6. Stronger brand image and trust

      Positive media coverage and good reviews enhance your brand’s reputation. Sharing innovative insights or news through industry publications or websites increases your chances of positive publicity and builds trust with your audience.

      7. Measurable results

      Digital PR is more trackable than traditional PR methods. Using UTM tags and tracking parameters, you can see exactly how much traffic your campaigns generate, how your mentions perform, and which channels are most effective.

      8. Cost-effective

      Digital PR doesn’t have to be expensive. Even a simple press release or outreach to a journalist can deliver great results. It’s an affordable way to earn publicity and backlinks—especially when compared to traditional advertising.

      9. High-value backlinks

      Backlinks from news sites—especially major national media—are incredibly valuable. These sites often have high domain authority and trust flow, making their links hard to replicate. That gives your SEO a significant boost.

      10. Brand awareness

      When your business shares valuable, relevant news, media outlets are more likely to pick it up—boosting brand awareness. Increased awareness, paired with positive media exposure, also builds brand trust.

      In short, Digital PR is a powerful tool not only for generating traffic and leads, but also for strengthening your SEO, establishing your brand identity, and increasing trust in your business.

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      Interested in a call with one of our PR specialists?

      Get in touch

      Measuring a Digital PR campaign

      One of the biggest advantages of Digital PR is how measurable the results are. Here are some key metrics and tools you can use to evaluate the success of your campaign:

      1. Clicks and traffic

      Google Analytics is essential for tracking organic traffic from websites where your PR content is published. You can also analyze conversions by looking at how visitors behave after clicking the links in your articles.

      2. Number of backlinks

      The quantity and quality of earned backlinks are critical success indicators. Tools like Ahrefs and SEMrush not only measure the number of backlinks but also the authority of the sites linking to your content. Backlinks from high-domain-authority websites strengthen your SEO and boost your search engine rankings.

      3. Social shares

      Monitor how often your content is shared on social media—and by whom. This gives a solid indication of your campaign’s reach and viral potential. The number of shares can also reflect how impactful your content is across different audiences.

      4. Leads and revenue

      With tools like Google Analytics 4 (GA4), you can directly measure the leads and revenue generated by your Digital PR campaign. By setting up goals and events in GA4, you can track exactly which PR efforts lead to conversions and increased revenue. You can also monitor spikes in sales during your campaign period to assess effectiveness.

      5. Return on investment (ROI)

      Calculate your ROI by comparing campaign costs to the results generated. This can be measured both quantitatively and qualitatively. Compare the value of an earned media placement with the cost of a paid ad. Consider how much you saved—or how much value you added—by securing organic mentions instead of paying for exposure.

      Tools for measuring success

      With these tools and methods, you can closely monitor and analyze the success of your Digital PR campaign. This enables you to make targeted optimizations and get a clear picture of the impact on your brand and business results.
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      Google Analytics

      Google Analytics is one of the best tools for tracking unique sessions at the page level. It allows you to precisely measure the traffic generated by your campaigns. By setting up goals and events, you can also monitor how visitors behave on your site and whether they complete desired actions, such as filling out a form or making a purchase.
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      Third-party tools

      Ahrefs and SEMrush help you track the SEO impact of your PR campaigns. You can measure growth in organic traffic, improved keyword rankings, and increases in dofollow backlinks. These tools also provide insights into domain rating and domain authority, helping you assess your campaign’s long-term value.
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      Seeders pr tools

      Seeders offers in-house PR tooling that translates media value and backlink value into euros. Media value is calculated according to the Dutch Press Handbook, while the PR tool automatically retrieves link value. This gives you a precise estimate of the financial impact of a Digital PR campaign.
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      The six tiers of link building

      The value of backlinks can be structured into different quality tiers, from low to high.

      1. Quantitative links, e.g. homepage- & directory links
        - Easy to acquire
        - Necessary for a natural link profile
      2. SEO blogs
        - Takes more time to achieve
        - Forum backlinks are more valuable when relevant and answer a specific question
      3. Blog websites, niche websites, and sponsorships
        - Placed on relevant niche websites
        - Requires insight into the target audience and keywords
      4. High-quality blog placements
        - Higher quality blogs
        - On relevant, DA40+ domains
      5. Creative link building
        - Various creative ways to regain lost links, or acquire new, smart links from high-quality platforms without directly purchasing them
      6. Digital PR placements
        - Placements on high-authority and trustworthy websites
        - High time investment, but the value and visitor volume are substantial

      10 steps to a successful Digital PR placement

      Digital PR is all about creating valuable news items that resonate with your target audience. What might seem like important news to you could be irrelevant to others. That’s why it’s crucial to adopt an approach that is tailored to your specific audience. As a Digital PR agency, we’ve developed a proven step-by-step plan to ensure that your Digital PR campaign not only stands out but also effectively contributes to increasing your online visibility and gaining high-quality backlinks. The plan is divided into a strategic and an executional part. Below, discover the crucial steps that lead to a successful Digital PR placement.

      Set goals

      Before starting a campaign, take the time to consider the themes you want to focus on. Then set specific goals, such as the number of backlinks you aim to achieve and which pages you want to target. Align your tactics with the chosen goals and use statistics and KPIs to track progress.

      Examples of Digital PR

      Digital PR offers a wide range of strategies that businesses can use to increase brand awareness and strengthen their online presence. Below are some effective examples of Digital PR strategies:

      1. Data-driven Research Studies

      Companies can publish in-depth research studies based on their own data. These studies are valuable for generating newsworthy insights and help in obtaining media attention and backlinks from relevant, authoritative websites. Examples include reports on consumer behavior, market analysis, or industry-related trends.

      2. Creative Campaigns

      Innovative campaigns that stand out due to their originality and relevance can attract significant media attention. Creative content that appeals to emotions or humor and connects with the target audience is more likely to be shared on social media and other platforms. Examples include interactive tools, videos, or unique collaborations.

      3. Newsjacking

      In newsjacking, you capitalize on current news items or trends. By responding quickly to breaking news or viral topics, you can position your brand as relevant and timely. This tactic is effective for quickly generating media attention, especially when you creatively tie your brand to the news.

      4. Expert Insights and Thought Leadership

      Sharing expert insights through articles, interviews, or keynotes positions your brand as an authority in the industry. By showcasing thought leadership, you increase trust and credibility for your brand. Publications in leading media and blogs also provide quality backlinks, strengthening your brand.

      5. Product or Service-focused PR

      PR campaigns can also be specifically aimed at promoting a product or service. This is often done through press releases, reviews, or case studies that highlight the unique benefits and features of your offering. This approach helps bring attention to your product and can generate leads and sales.

      6. Infographics and Visual Content

      Infographics and other visual content provide an engaging way to present complex data and information. This content is often shared by media and readers, contributing to broader brand awareness. Visual content has a higher chance of going viral on social media and is more accessible to various audiences.

      7. Press Releases about Company Achievements and News

      Publishing press releases about important company developments, such as new product launches, partnerships, or milestones, is an effective way to attract media attention. Press releases can reach both local and national media, depending on the relevance of the news.

      8.Social Media Campaigns and Contests

      Social media campaigns and contests can increase audience engagement and strengthen your brand’s visibility. By using user-generated content or a viral angle, you can increase brand awareness organically. Organizing a contest, for example, can lead to higher interaction and followers on social media channels.

      Different Digital PR Strategies

      • Local PR: Focused on a specific region or community. For example, a company opening a new location may send press releases to local news channels. This approach ensures targeted PR efforts that engage the local audience and increase the likelihood of media attention.
      • Seeders PR: Seeders distributes substantive and original news stories to both local and national journalists. This type of PR has a strong impact on search engine optimization, thanks to high-quality, hard-to-replicate backlinks. Unlike social media PR or local PR, where backlinks may be less valuable, Seeders PR delivers high-quality backlinks that significantly improve SEO results.

      Digital PR thus offers numerous opportunities to increase brand awareness, generate leads, and improve SEO both locally and nationally. Depending on the chosen strategy, any business can create a tailored campaign that aligns with their goals and target audience.