What are the advantages of a good SEO strategy?

A good SEO strategy improves the visibility of your website, brings more organical searches, increases brand awerness and creates more conversions. It makes a better user exprience and help you rank higher for the search engines.

How can I measure the results of my SEO strategy?

Usual tools such as Google Analytics en Google Search Console to follow important data such as trafic, click rate, conversions and search results. Monitoring your rankings and evaluate the impact of your SEO efforts.

What are the most important factors for a sucessfull SEO strategy?

Important factors are content, technical SEO, mobile optimization, linkbuilding and user experience (UX). Relevance, speed of your site and keyword optimization play a crucial rol.

How do I put the right SEO goals for my SEO strategy?

Choose clear and measurable goals based on your companies goals, such as improving organical trafic, improve the conversion ratio or getting backlinks. Use SMART-method (Specific, Measurable, Accionable, Realistic, Time) for effective goal creation.

What is a SEO content strategy?

A SEO content strategy focuses on the creation and optimization of content that is relevant for the search engines as well as for the users. The goals is to integrate relevant keywords, to give important information and to create a clear structure to bring clarity and improve the search results.

SEO Strategy

What is a SEO strategy
Step 1: Set your SEO goals
Step 2: Do a keyword research
Step 3: Optimize your content
Step 4: Improve the technical SEO of your website
Step 5: Build your authority with linkbuilding
Step 6: Make a SEO plan
Step 7: Monitor en analyze your SEO-results
SEO strategies for different types of websites
Frequently asked questions about a SEO-strategy

What is a SEO strategy?

An SEO strategy is a well-thought-out plan to make your website more visible in the search engines. Instead of isolated optimizations, you look at the bigger picture: which keywords are relevant, how to structure your content and how can you improve technically. With a good worked-out strategy do you not only attracts more visitors but specially the right ones. This increases the chances of valuable interactions and conversions.

Why is a SEO strategy important?

Without a clear SEO strategy, you stay dependent on loose actions that have little effect in the long-term. With a well-thought-out plan, you attract constantly relevant visitors to your website without relying on advertisements. Websites that are on the first place in Google’s get about 90% of all clicks, meaning a strong ranking leads to greater visibility and opportunities. Additionally, a smart approach to SEO helps to stay ahead of competitors and achieve sustainable growth.

The three pillars of SEO: technique, content and authority.

SEO is build out of three main pillars that together ensure strong online visibility. A good strategy focuses on all aspects. Only working on the technical aspect or the content is (usually) not enough. It is about the balance of these three elements:

Technical SEO: Think of Fast loading times, a mobile-friendly website, and a well-structured site architecture.
Content: Relevant and optimized texts that address search intents, blogs, product pages, and landing pages.
Authority: Earning high-quality backlinks, positive online mentions, and a strong domain authority.

Step 1: Choose your SEO goals

Before getting into SEO, is it important to have a clear understanding of what you want to achieve. Do you want to bring more visitors, increase conversion rates, or just increase brand awareness? Without clear objectives, it is difficult to measure whether your efforts are making an any effects. By in advance setting clear goals, you can develop an SEO strategy that truly aligns with your business and is focused on results.

How to set measurable SEO KPIs?

To know if your SEO strategy is working, you clearly need to have measurable KPIs. These give insights into your performance and help you adjust where necessary. Important SEO KPIs include:

Organic traffic: How many visitors come to your site through search engines?
Click-through rate (CTR): How often do users click on your search result?
Bounce rate: How many visitors leave your site without taking further action?
Conversion rate: How many visitors complete a desired action, such as making a purchase or submitting a request?

A concrete SEO goal could be: 20% more organic traffic within six months or increasing CTR to 5% by improving meta titles and descriptions. By choosing your KPIs wisely, you make SEO measurable and results-driven.

SEO goals for different types of bbusinesses

SEO goals vary by business, so choose KPIs that align with your situation. A good strategy focuses on measurable results, such as:

E-commerce: Ranking more product pages and increasing conversion rates. Example: 15% more organic traffic to product pages within six months.
Local businesses: Improving rankings in local search results. A painter in Amsterdam doesn’t benefit from visibility in Maastricht. However he want to have a more local discoverability.
B2B companies: Generating more leads through content marketing. Example: 30% more contact inquiries via the website through targeted blog content.

Step 2: Do a Keyword Research

A keyword research is the foundation of every good SEO strategy. It helps you understand which words and phrases your target audience uses when searching for the products or services you offer. By optimizing for these keywords, you increase your chances of being found in search engines.

Use usefull tools like Google Keyword Planner, Ahrefs, and SEMrush to find the most relevant keywords for your website. These tools provide insights into search volume, competition, and related search terms.

Short tail vs. long tail keywords

In search engine optimization , can you choose between short-tail and long-tail keywords. Short-tail keywords are short and general, such as "shoes" or "buy laptop". They have high search volume but also high competition, making it difficult to rank well. Long-tail keywords are more specific, such as "white running shoes for women" or "best laptop for working from home". They are searched less, but they better match what users are actually searching for. This makes the chances of conversion much bigger.

A smart SEO strategy combines both types of keywords. In the table you can see a couple of exmaples of short tail as well as long tail keywords.

Short tail	Long tail
Search engine optimization	How to write an engaging meta description?
Link building	How to get high-quality backlinks?
SEO tips	How to improve Core Web Vitals for faster loading times?
Google Ads	How to reduce CPC in Google Ads?

Keep in mind the search intent

Search intent is the goal behind a search query:does someone want to find information, buy a product, or compare? It’s essential to align your content with this intent.For example, if someone searches for “buy laptop”, they expect to see a selection of laptops to choose from, not a blog post. If you write a blog on this topic, it’s unlikely to end up high in the search results. Other websites provide more relevant content, such as product or category pages showcasing different laptops, including prices and specifications.So make sure that the content and the search intent hace a good match: does someone wants to buy somthing? Offer then clearly what they are looking for.

Step 3: Optimize Your Content

Optimize your content by using keywords effectively, providing valuable information, and maintaining a clear structure. Visual elements such as images and videos enhance the user experience and support SEO when properly optimized (e.g., alt texts). Quality and user-friendliness are essential for higher rankings. More information about content optimization below.

E-E-A-T en Helpful Content: the key to success

E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) are the factors Google uses to evaluate content quality. To play with this, it’s important to demonstrate your experience and expertise, for example, by using personal case studies or reliable sources. Ensure your content is well-researched, valuable, and make clear who the author is and why he an expert is. Be transparent about your services and prioritize quality over quantity. This not only helps build trust with your audience but also increases the likelihood that Google will rank your content higher.

On-Page optimizations for better visibility

Here below are some key elements to optimize:

Titels and meta-descriptions: Make sure to have engaging and informative titles and meta descriptions that align with search intent and attract users to click through.
Headers (H1, H2, etc.): Use clear and structured headers, preferably incorporating keywords. This helps to users as well as search engines to undestand your content.
Internal links: Connect relevent pages in your webiste with internal links to improve the user experience as well as to give your page authority
Images: Optimize pictures and images by including relevant alt-texts , so that it can be found easier in the search query and help your SEO.

By improving these elements, you increase the chance of ending up higher in the rankings.

Step 4: Improve the technical SEO of your website

Technical SEO is the spine of a proper made website. It makes that the search engines can find you site, undestand it and go through it smoothly. The key points to improve are:

Website speed: A fast loading time creates a better user-experience and is important for ranking element for the search engines.
Mobile friendliness: More and more people use their phones to search, so your site needs to be good on mobile devices.
Clear structure and internal links: A logical navigation and a clear URL structure helps the search engines to undestand your content more and index.
XML-sitemap and robots.txt: These files help to make the search engines clear which pages to crawl and which not to.

Technically improving your webiste can be difficult, specially is you dont have any experience. However is it still a crucial part of SEO.

Invisible for Google? Time to shine!

Optimize now!

Step 5: Build your authority with linkbuilding

Linkbuilding is very important for your seo performance. The amount and the quality of those backlinks going to your site show for a big amount how authoritary your site is in eyes of the search engines. Qualitative links give Google the signal that your content is helpfull and relevent, somehting that translates into a higher postions in the search engines.

How to get high quality links?

Guest blogging is an excellent way: write valuable articles for other websites in your industry and include a link to your site. PR is also an effective way to earn links—by publishing interesting research, newsworthy content, or case studies, you increase the chances of other sites linking to your content. Another technique is broken link building: find dead links on relevant websites and offer your own high-quality content as a replacement.

Need help acquiring high-quality backlinks? We’re happy to assist you in building a strong link profile that aligns with your website and target audience.

Let the internet speak about you!

Start with linkbuilding here!

Step 6: Make a SEO plan

A clear SEO planning is key for constant success. It is important to not only focus on the short term but just to make a strategy focused on the long run. Make sure that in your planning you write down exactly when you do what. This helps to keep a good overview and make you systematically work on your search results. Think about creating periodically landingspages for specific keywords or optimizing internal links.

Which tools help you making a good strategy?

There are different tools that can help you managing your SEO strategy. Google analytics gives you insights into website trafic and user behaviour, while SEMrush help you with keywords and competitor analysis. Ahrefs focuses on backlinks and keyword data and Screaming frog is perfect for Technical SEO-audits.

Google analytics

SEMrush

Ahrefs

ScreamingFrog

Step 7: Monitor en analyze your SEO-results

Monitoring and analyzing SEO/results help you undestand what works ad where changes need to be made. SEO is a long term process, and it ccan even tage months before you see the first results. It is important to evaluate regularly and change your SEO strategy to the new market changes. search engines and competitors so that with your actions you keep improving en reaching your goals.

When do you see the efects of your SEO strategy?

SEO es a long/term investment en something that takes time to see results, it is co-dependent on several factors. Think about the current state of your website, competitors in your niche, the keywords you choose, and the quality of your SEO actions. Dont expect big changes, specially if you are aiming to very competitive keywords.

Period	What you can expect
0-3 months	You start by seing improvement in technical aspects, such as loading speed and mobile usability. There is little improvement in organical search, but big changes in the search results is unlikely.
3-6 months	Improvement in the rankings for less competitive keywords. The user interactions will have some improvement translating into a higher CTR.
6-9 months	Linkbuilding and content omptimization will have its effects. You will see grow in trafic and rankings for a bigger amount of keywords.
9-12 months	After 9 to 12 months your consistent SEO actions will translate into a solid increase in your organical trafic. Now you probably have a competitor advantage and have good results for your most important keywords.

SEO is a constant process. Achieving good results take constant monitoring and actions. Competitors, search engines and market changes can influence on your results, so it is very important to constantly update your strategy.

SEO strategies for different types of websites

SEO is not a one-size-fits-all approach. Each type of website has unique challenges and opportunities. Below, we cover the key SEO factors for each type of website, so you can define your strategy more effectively.

Webshops (e-commerce)

Webshops often have thousands of products, which leads to complex SEO challenges such as duplicate content and indexing issues. Here are the key aspects:

Aspect	Explanation
Structured data	Implement structured data (product markup) for product information such as price, availability, and reviews. This helps search engines generate rich results in the search engine results pages (SERP).
Filtering	Many webshops use filtering functions, but these can cause SEO problems if not properly managed. Make sure filtered pages have a canonical tag to prevent Google from treating them as duplicate content and competing with the original pages.
Breadcrumbs	Add breadcrumbs to both product and category pages. This makes the site hierarchy clearer to both search engines and users.
Internal linking structure	Link to and from related pages, such as from product pages to related products, to improve navigation and indexing. Breadcrumbs also contribute to a strong internal linking structure.
URL structure	Ensure a logical and clear URL structure that includes keywords and is easy to understand for both search engines and users.

International websites

For successful international SEO, it is important to optimize your website for different markets and regions. You can do this by:

Using hreflang tags: Hreflang tags help search engines understand which version of a page is suitable for which language or regional area, preventing duplicate content and ensuring the right page is shown to users. This is crucial for improving international SEO performance.
TLD choice: The choice between a country-specific TLD (such as .nl, .de) and a subdirectory (such as example.nl/de/) depends on your goals:
- Country-specific TLD: This can help increase local authority and visibility in search engines in a specific country. It clearly signals to search engines that the website is targeted at that particular country or region. This can be particularly effective for businesses that focus heavily on a single country or market.
- Subdirectory: When you want a broader, more international approach, subdirectories (e.g., yoursite.com/de/) can be useful. This allows you to maintain a single main domain while targeting country- or language-specific content. Subdirectories may be easier to manage since they share the same domain authority.
Optimization for different languages and cultural nuances: It's important to not only translate content but also adapt it to local culture and preferences. Keywords cannot always be translated literally, as markets use different search intents. It is essential to incorporate keywords that are locally relevant.
Geographically targeted server location: Choosing a server location closer to your target audience can improve load times.

Local businesses

For local businesses, local SEO is crucial to be better found in search results within their region. The strategies below will help increase your local online visibility:

Aspect	Explanation
Use local keywords	Use terms that describe not only your products or services but also the location of your business, such as "dentist near me" or "bike shop nearby." These keywords are identified through thorough keyword research, so you know which terms are relevant in your region. This helps search engines understand that your business is relevant for searches in that area.
Optimize Google My Business	Ensure your business profile is fully completed with your address, phone number, opening hours, and website. This improves your visibility in local search results and on Google Maps.
Acquire local backlinks	Obtain backlinks from local businesses, organizations, or websites, such as news sites and events. The more local references you have, the better your position in local search results.
Collect local reviews	Encourage customers to leave positive reviews on platforms like Google and other local review websites. More positive reviews increase your chances of ranking higher in local search results.

Frequently asked questions about a SEO-strategy

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