Grachthof's website sees a 714% increase in organic traffic

The Premise

Grachthof approached Seeders because they were falling behind their competitors in the digital landscape. Their primary challenge was a decline in online visibility, which was directly impacting their business. While competitors were actively investing in SEO, Grachthof’s website was not optimized, making it difficult for potential customers to find their services online. They needed a strategic partner to help them regain ground and establish a strong, lasting online presence.

Our collaboration started with a comprehensive, one-off analysis to provide Grachthof with a clear strategic roadmap. We performed a technical audit, a keyword analysis, and an authority analysis to identify their website’s weak points. This initial research helped us pinpoint key areas for improvement, including technical issues, content gaps, and opportunities to strengthen their backlink profile compared to competitors. The insights from these analyses formed the foundation for a targeted SEO strategy.

The Strategy

A key finding from our initial analysis was that Grachthof’s website had a single page for all their services, including boat rentals and tours. This limited their ability to rank for specific, high-intent keywords. Our core strategy was to deconstruct this single-page structure and create dedicated, optimized pages for each service and for each language they serve.

We transformed the website from a single page into six separate, language-specific pages for Dutch, English, German, and Spanish. For each of these new pages, we wrote high-quality content and implemented several crucial technical optimizations:

• Correct implementation of hreflang tags to handle international targeting.
• Implementation of structured data to help search engines better understand the content.
• A drastic reduction in the use of Javascript for content loading, which previously accounted for about 50% of the site’s content.
• Building a custom, SEO-proof FAQ component, as the default Wix version was not optimized for search engines.
• Improving the internal linking structure by creating a new footer menu and building strategic links from the homepage to the new service pages.
• Optimizing their Google My Business profile.
• Improving the robots.txt file to ensure search engine crawlers could access the site correctly.

In addition to the long-term SEO efforts, we also launched a SEA campaign during the peak summer months. This was a critical part of the strategy, as it provided immediate visibility and traffic while the SEO efforts were still gaining traction. This two-pronged approach ensured Grachthof had a strong presence in search results at all times, capturing both immediate customer demand and building a solid foundation for long-term organic growth.

The Results

The combined SEO and SEA strategy had a profound impact on Grachthof’s online performance, with results that surpassed expectations. The technical optimizations and content expansion led to a significant increase in organic visibility, translating into a massive boost in traffic and new customer inquiries. The groundwork we laid out in the initial months paid off, as Grachthof’s website started to rank for more keywords and attract more visitors.

• 18 new top 10 positions
• 28 new top 5 positions
• 5 new top 3 positions
• 714% growth in organic traffic (year-over-year)
• 1000% growth in impressions (year-over-year)

These results, measured from August 10, 2024, to August 10, 2025, highlight the dramatic increase in organic visibility. Looking at the period from the start of the project (March 1, 2025) to August 12, 2025, we also observed:

• 1040% growth in organic traffic
• 420% growth in impressions