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Suction excavators

Expanding visibility across Europe through SEO for Saugbaggersales

SEO, Link building 1,5 years
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Saugbaggersales is a leading wholesale supplier and specialist in the sale and rental of suction excavators. As they expanded their operations into multiple international markets, they faced the critical challenge of overcoming limited digital visibility and low organic rankings for key industry terms. They needed to establish a strong, localized search presence across Germany, the UK, and the Netherlands to attract high intent business buyers.

Seeders executed a targeted international strategy combining deep technical SEO and content optimization with intensive link building to overcome these hurdles and solidify their digital footprint across borders.

486%

Organic traffic growth

5x

New top 1 positions

12x

New top 5 positions

23x

New top 10 positions
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Blueprint for growth

The strategy

To successfully enter new international markets and compete against established regional players, the strategy required a flawless technical foundation before scaling outreach. Analyzing competitor gaps revealed significant opportunities to capture traffic by better aligning content with exact user search intent.
Technical audit
The initiative began with a comprehensive technical and content audit to optimize the foundational elements of the website. Enhancing page speed and resolving crucial indexing issues ensured the site was completely search engine friendly before targeting competitive international keywords.
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Content optimization
The team focused heavily on sharpening the on page content to perfectly align with user search intent. By identifying specific gaps where competitors were lacking, they optimized key landing pages to provide the exact technical information prospective buyers were looking for.
2
Link building
Once the technical groundwork was robust, the approach shifted to an intensive international link building campaign. Securing high quality placements across target regions steadily increased domain authority and drove sustained improvements in overall search engine visibility.
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How we did it

The road to results</3>

The initial strategic focus centered on evaluating the existing online presence and establishing a highly detailed technical action plan. Before initiating any localized link building, it was crucial to ensure that the core website infrastructure could flawlessly support international search engine crawling and indexing. Once the technical foundation was secure and on page content was sharpened, the approach expanded into a highly targeted, region-specific outreach campaign. The strategy remained flexible, blending technical precision with ongoing link acquisition to steadily grow their domains across all three distinct markets.
– Resolving critical indexing issues allowed search engines to properly crawl and rank localized landing pages across different countries.
– Aligning on page content directly with precise search intent captured valuable traffic that regional competitors were previously missing.
– Executing an intensive link building campaign built the necessary regional trust signals to rapidly elevate their authority in Germany, the UK, and the Netherlands.

This targeted execution delivered outstanding results and dramatically improved critical keyword rankings across all target markets. The massive surge in targeted international traffic successfully solidified their position as a dominant key player in the global suction excavator market.

Results

The systematic application of technical SEO, combined with an intensive international link building campaign, created a profound impact on the digital market position of Saugbaggersales. Driving a massive 486 percent overall growth in organic search traffic means the company successfully captured the attention of high intent buyers across three highly distinct European markets. For a specialized wholesale supplier, this continuous influx of targeted visitors translates directly into a higher volume of international sales inquiries and long term revenue growth. Simultaneously, securing five absolute top keyword positions alongside 23 new top ten rankings firmly established their digital authority against established regional competitors. Reaching the pinnacle of the search engine results for critical industry terms ensures they are the premier choice for companies actively looking to purchase or rent suction excavators. Ultimately, this dominant visibility across borders provides a highly resilient and scalable foundation for their ongoing international expansion.

486%

Organic traffic growth

5x

New top 1 positions

12x

New top 5 positions

23x

New top 10 positions

Project team

Every idea and detail is driven by this incredible team. Get to know people turning vision into reality.
Dominic Chiritescu
Intern content marketing

Zwolle

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Lisa Murychenkova
Content Marketing Intern

Zwolle

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Ayse Keceli
Online Marketeer

Düsseldorf

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Lisa Kiers
Office Manager

Zwolle

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Bob Siebeling
Chief Commercial Officer

Zwolle

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Get in Touch

Our team is eager to help you achieve your business goals. Get in touch now, and we'll get your website soaring to the top of the search results.

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    Matthias Jeuring
    Accountmanager
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    Matthias Jeuring
    Accountmanager