Evancy.be: from launch to growth engine, driving 61% traffic growth

The Premise

Following the relaunch of their website, Evancy’s primary challenge was to regain and then build on their organic visibility. They needed to ensure their key landing pages ranked highly in a competitive travel and tourism sector. This required more than just technical fixes; it needed a proactive strategy to boost their authority and visibility with search engines.

Evancy chose to work with Seeders to address this. They recognised the need for specialised expertise to navigate the post-relaunch period, ensuring their newly designed site was not only user-friendly but also a powerful tool for organic growth. Our initial steps involved a detailed analysis of their new site architecture and a comprehensive review of their target market, laying the groundwork for a strategy that would deliver tangible results.

The Strategy

Our strategy for Evancy was twofold: targeted link building and content optimisation. Both were designed to address the challenges of a new website and the competitive nature of the hospitality market.

First, we focused on building authority through a targeted link building approach. We identified and acquired high-authority backlinks from reputable travel, hospitality, and lifestyle domains. This wasn’t about simply getting links; it was about ensuring each link was relevant and trustworthy, thereby signalling to search engines that Evancy was a credible source in its industry. This was crucial for quickly enhancing their domain authority and improving their search performance.

Simultaneously, we implemented a robust content optimisation plan. We conducted in-depth keyword research to identify high-value opportunities and then optimised Evancy’s key landing pages. This included not just the use of strategic keywords, but also a focus on improving the user experience on these pages. By regularly adjusting our on-page SEO based on performance metrics, we ensured that the content was not only search-engine friendly but also genuinely helpful and engaging for potential customers.

The Results

Through our strategic approach, Evancy significantly improved its organic search performance in the first half of 2025. The combination of targeted link building and continuous content optimisation turned their newly redesigned website into a powerful growth engine. The following results showcase the impact of our efforts:

• +61% increase in organic traffic since the beginning of 2025.
• +2 new top 3 positions for highly competitive keywords.
• +5 new top 5 positions driving greater visibility.
• Enhanced domain authority through quality backlink acquisition.

Spotlight Metrics

• +61% increase in organic traffic
• +2 new top 3 keyword rankings
• +5 new top 5 keyword rankings