European market expansion through SEO & SEA for Koro Packvision

The Premise

Koro Packvision faced a considerable challenge: entering new European markets while competing with well-established players. Their goal was to enhance online visibility, capture market share, and drive conversions for their wide range of packaging solutions. Spain, in particular, was a focal point of their expansion efforts, where they aimed to establish brand recognition and boost e-commerce revenue.

Understanding the complexities of international SEO and paid advertising, they turned to Seeders for a strategic approach that would ensure sustainable growth. Our challenge was to optimize their digital presence while maintaining efficiency in marketing spend across multiple countries with varied competition levels and search behaviors.

The Strategy

To achieve Koro Packvision’s ambitious growth objectives, we deployed a dual-faceted approach combining SEO and SEA for maximum impact.

• SEO Strategy: We focused on securing top 3 rankings for strategic keywords in 8 European markets. By identifying high-intent keywords and optimizing content, we ensured Koro Packvision’s most important products were highly discoverable by potential customers.
• SEA Strategy: We optimized Performance Max and Search campaigns within Google Ads, balancing visibility, traffic volume, and profit margins. This approach drove substantial revenue growth while maintaining a healthy Return on Ad Spend (ROAS).
• Market-Specific Adaptations: Each market required a tailored strategy, accounting for local search trends, competition levels, and consumer behavior. By refining ad copy, landing pages, and bidding strategies, we maximized conversion potential.
• Integration of SEO & SEA: Combining organic and paid efforts allowed us to efficiently capture demand at multiple levels of the customer journey. Organic traffic fueled long-term stability, while paid campaigns accelerated conversions and immediate visibility.

This holistic approach enabled Koro Packvision to establish a strong foothold in new markets while optimizing its online presence for sustainable revenue growth.

The Results

Seeders’ strategic execution propelled Koro Packvision to substantial success across multiple European markets. The impact of our SEO and SEA initiatives was evident in key performance metrics:

• Expanded SEA campaigns into 6 new countries, ensuring strong visibility and efficient budget allocation.
• Drove over €1 million in SEA revenue growth, significantly boosting online sales.
• Achieved top 3 SEO rankings in 8 markets, increasing organic traffic and authority.
• Enhanced visibility for core product categories, making Koro Packvision a dominant player in multiple regions.
• Optimized overall marketing efficiency, leading to sustainable and profitable growth.

By strategically leveraging SEO and SEA, we not only improved rankings and revenue but also provided a scalable framework for ongoing international expansion. Koro Packvision is now well-positioned to continue growing its market share across Europe with a strengthened digital presence.

“Over the past few years, Seeders has proven to be a reliable partner, delivering results that have helped us grow our online presence, optimize our marketing efforts, and become a key player in various European countries. Our team greatly appreciates Seeders’ commitment and efforts.”

– Head of Marketing, Koro Packvision