Drukwerkdeal: +20% organic growth via linkbuilding & digital PR

The premise

Drukwerkdeal, which operates in the very competitive online printing sector, needed a strategy that would establish their position as a market leader in addition to standard visibility. Even though they were already well-known, the main obstacle was to boost organic traffic and brand awareness at the same time in order to keep ahead of aggressive rivals.

The team carefully reviewed Drukwerkdeal’s current backlink profile and content setup before implementing any new tactics. In order to identify the areas where the brand was lacking visibility in Google’s search results, we combined this technical deep dive with a competitive analysis. We were able to establish specific KPIs centered on traffic growth and brand mentions thanks to these early research steps. In order to adjust the plan as circumstances evolved, we also created a roadmap with quarterly check-ins.

The strategy

“The strategy was built to grow and improve over several years, recognizing that today’s SEO needs both solid technical work and a strong connection to real culture and people.

The foundation (2023–2024): We started by focusing specifically on link building. The goal was to use relevant, high-quality backlinks to gradually increase Drukwerkdeal’s Domain Authority. Before we started focusing on competitive, high-volume keywords, we had to ensure that the domain had the authority and trust necessary to rank for them. This early “foundation” phase was very important.

The shift to digital PR (2025): In 2025, we noticed that search engines, especially AI-powered ones, were paying more attention to brand authority. So we started focusing on Digital PR, earning mentions for the brand in top media instead of just building backlinks.

The reasoning was simple:

1. AI readiness: : Search engines, especially AI-driven ones, trust brands that get mentioned in credible news sources.

2. Broad visibility: : Smart, creative PR campaigns put Drukwerkdeal in national news and lifestyle magazines, building authority in a way regular backlinks can’t.

This approach meant that Drukwerkdeal was not just getting links but making the news, sending strong authority signals to search engines that regular link building cannot match.

The results

Moving from just link building to adding Digital PR really paid off for Drukwerkdeal. With creative PR on top of the SEO work we had already done, the brand started getting more attention and showing up in top publications where competitors weren’t. This helped them reach a bigger audience and improve their reputation.

The key outcomes of this case are:

• 20% increase in organic traffic over a 12-month period.

• Secured high-value features and brand mentions in major Dutch titles including De Telegraaf, AD.nl, ELLE, and De Gelderlander.

•  The brand is increasingly being picked up and cited in generative AI search results, a direct result of high-quality media citations.

• Domain Authority significantly grew due to the combination of strong foundational links and high-quality PR backlinks.