Home » Case studies » 24 relevant backlinks through link building in the flooring and interior design market
24 new backlinks with Link building forTarkett.nl
Tarkett Netherlands, a global leader in flooring and interior design, improving their online authority and organic reach became a priority. Partnering with Seeders, they embarked on a long-term link building initiative that not only enhanced their search engine rankings in the Netherlands but also laid the groundwork for expansion into the Belgian market. This case study outlines how a tailored, data-driven strategy turned those ambitions into measurable results.
15
24
10
Domain rating increase15%
Organic traffic growth24x
Backlink placementsCase details
Client
TarkettTarget niche
Flooring and interior designDuration
2 yearsDisciplines
Link BuildingTarget markets
Premise
To improve its online visibility and authority, Tarkett Netherlands enlisted Seeders as a partner to develop and execute a long-term link building strategy. The goal was to create a sustainable and effective campaign that would enhance search engine rankings, increase organic traffic, and drive more conversions through unpaid search results.
This strategic direction was chosen because the flooring and interior sector is highly competitive, with many players already implementing link building efforts. Boosting domain authority is essential for improving organic visibility, and previous link building initiatives in the Dutch market proved this approach to be both effective and scalable.
The strategy
After thorough analysis, we developed a structured and result-driven link building strategy. To lay a solid foundation, we began with a comprehensive audit of Tarkett’s existing backlink profiles, identifying both strengths and weaknesses. This was followed by a competitive analysis to uncover market gaps and opportunities. Together with Tarkett, we defined key performance indicators and goals, ensuring alignment between strategy and business objectives. Monthly strategic meetings were introduced to fine-tune the approach and make real-time adjustments based on performance data.
Key strategic decisions:
- Focus on high-quality and relevant backlinks to increase domain authority
- Emphasis on keywords important to Tarkett
- Continuous monitoring of results and KPIs
- Expanding the approach to the Belgian market from 2025
The results
Throughout the partnership, the collaboration between Seeders and Tarkett yielded measurable progress and marked a clear upward trend in performance. Over the course of the collaboration, we achieved significant improvements:
- Domain Authority: +10% increase over 12 months
- Organic traffic: +15% growth over 12 months
- Increase in relevant backlinks: 24
Client review
“Seeders has helped us excellently by providing relevant and high-quality domains. Thanks to monthly strategic meetings, the focus is regularly reviewed and we also have input in the backlink selection.”
— Denise van Keulen, Communications Manager at Tarkett Netherlands
Marketing Consultant
Dylan Bols is a Marketing Consultant at Seeders Antwerp. With a background in digital marketing and a passion for helping businesses reach their full potential, Dylan brings a strategic and results-driven approach to every project. His expertise in SEO, content marketing, and social media management has helped numerous clients achieve their marketing goals. Dylan's dedication to staying current on industry trends and his commitment to delivering top-notch results make him a valuable asset to the Seeders team.
10
Domain rating increase15%
Organic traffic growth24x
Backlink placementsGeneral info
Client
TarkettTarget niche
Flooring and interior designDuration
2 yearsDisciplines
Link BuildingTarget markets
Premise
To improve its online visibility and authority, Tarkett Netherlands enlisted Seeders as a partner to develop and execute a long-term link building strategy. The goal was to create a sustainable and effective campaign that would enhance search engine rankings, increase organic traffic, and drive more conversions through unpaid search results.
This strategic direction was chosen because the flooring and interior sector is highly competitive, with many players already implementing link building efforts. Boosting domain authority is essential for improving organic visibility, and previous link building initiatives in the Dutch market proved this approach to be both effective and scalable.
The strategy
After thorough analysis, we developed a structured and result-driven link building strategy. To lay a solid foundation, we began with a comprehensive audit of Tarkett’s existing backlink profiles, identifying both strengths and weaknesses. This was followed by a competitive analysis to uncover market gaps and opportunities. Together with Tarkett, we defined key performance indicators and goals, ensuring alignment between strategy and business objectives. Monthly strategic meetings were introduced to fine-tune the approach and make real-time adjustments based on performance data.
Key strategic decisions:
- Focus on high-quality and relevant backlinks to increase domain authority
- Emphasis on keywords important to Tarkett
- Continuous monitoring of results and KPIs
- Expanding the approach to the Belgian market from 2025
The results
Throughout the partnership, the collaboration between Seeders and Tarkett yielded measurable progress and marked a clear upward trend in performance. Over the course of the collaboration, we achieved significant improvements:
- Domain Authority: +10% increase over 12 months
- Organic traffic: +15% growth over 12 months
- Increase in relevant backlinks: 24
Client review
“Seeders has helped us excellently by providing relevant and high-quality domains. Thanks to monthly strategic meetings, the focus is regularly reviewed and we also have input in the backlink selection.”
— Denise van Keulen, Communications Manager at Tarkett Netherlands
Marketing Consultant
Dylan Bols is a Marketing Consultant at Seeders Antwerp. With a background in digital marketing and a passion for helping businesses reach their full potential, Dylan brings a strategic and results-driven approach to every project. His expertise in SEO, content marketing, and social media management has helped numerous clients achieve their marketing goals. Dylan's dedication to staying current on industry trends and his commitment to delivering top-notch results make him a valuable asset to the Seeders team.