Exterminators

14 new number 1 positions through digital pr

Digital PR Multiple campaigns

Beestjes Kwijt is a nationwide platform in the Netherlands that connects people experiencing pest problems with certified local pest control professionals. Despite having successfully helped over 300,000 people find local experts since 2013, they wanted to further increase the visibility of their platform. They needed a targeted approach to acquire high-quality links on heavily trafficked media platforms and news websites to boost their overall search engine rankings. Seeders developed a multidisciplinary Digital PR strategy using internal customer data to create relevant, customized press releases that captured the attention of both regional and national media outlets

14x

New top 1 positions

21x

New top 3 positions

267x

Relevant placements

170.000

Total PR value

Blueprint for growth

The strategy

To secure placements on prominent news websites, the strategy required moving beyond standard promotional content. By analyzing their own internal e-commerce and customer service data, the platform could identify real-time pest trends and transform them into highly newsworthy regional and national stories.

Multidisciplinary planning

The campaign began by setting up a joint team of experts from both the client and the agency. Through collaborative sessions, the team determined specific narrative angles and created a strong content plan to guide the upcoming data analysis.

1 Data analysis

The strategy relied on analyzing internal data sources. Reviewing received requests from potential customers allowed the team to spot new trends, such as sudden spikes in mice extermination requests, providing the factual basis for compelling and timely press releases.

2 Tailored outreach

Because a press release intended for regional media is not always relevant for larger national outlets, the team developed multiple customized versions of each story. This approach guaranteed that every pitch perfectly matched the specific audience of the targeted publication.

3

How we did it

The road to results</3>

The initial strategic focus centered on establishing clear key performance indicators before writing any content. The team committed to achieving a minimum of €10,000 in media value and €5,000 in link value per press release, setting a high operational standard for the entire campaign. Once the KPIs and data sources were aligned, the approach transitioned into a content creation and pitching phase. The strategy relied on transforming raw customer service data into engaging, timely stories about local pest infestations.

– Mining real-time customer data transformed standard pest control services into relevant news stories for journalists.
– Producing multiple customized versions of each press release ensured maximum pickup across both regional and national media outlets.
– Executing targeted outreach secured placements exclusively on relevant platforms with high domain authority.

This data-driven execution captured the attention of major media platforms across the country. The campaign generated over 250 successful placements and firmly established the brand as the leading national authority on pest control trends.

Results

The targeted data-driven press releases created a huge compounding effect on the digital visibility of Beestjes Kwijt. The platform achieved a remarkable total media value of €170,000, proving its dominance over local and national news cycles and capturing the attention of a huge audience at a time when pest issues were trending. That sort of exposure is everywhere and directly results in unprecedented brand awareness and consumer trust.

This huge wave of media attention resulted in 267 relevant placements, with a total link value of over €85,000. Getting this super authoritative editorial link from big news sites was a massive SEO equity boost. As a direct result, the client successfully achieved 14 absolute top keyword positions alongside 21 new top three rankings, ensuring their platform remains the premier digital destination for anyone seeking immediate pest control solutions.