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14 new number 1 positions through digital pr
Beestjes Kwijt is a nationwide platform for certified pest control professionals. The company connects people with pest problems to a local pest controller. Beestjes Kwijt was founded in 2013, and over 300,000 people have found their way to a local pest control expert through Beestjes Kwijt.
21
Total PR value (€)267
Total PR value (€)14x
New top 1 positions21x
New top 3 positions267x
Relevant placements170.000
Total PR valueCase details
Client
Beestjes kwijtTarget niche
ExterminatorsDuration
Multiple campaignsDisciplines
Digital PRObjectives
The objective of Beestjes Kwijt’s Digital PR strategy was to increase the visibility of the platform. To assess whether this goal was achieved, four different Key Performance Indicators (KPIs) were established. One of these KPIs was the number of high-quality links on media platforms with significant traffic, such as news websites. Another KPI was achieving a minimum of €10,000 in media value per press release. Finally, link value was an indication of success, with a minimum value of €5,000 per press release. Based on these KPIs, Seeders worked on determining the strategy and developing an action plan.
Strategy & execution
For successful execution, a multidisciplinary team was assembled, consisting of members from both Beestjes Kwijt and Seeders. In various sessions, angles were determined, and a content plan was created. The next step was identifying data sources and conducting data analysis. All information received by Beestjes Kwijt from (potential) customers through customer service and various e-commerce channels was analyzed. A spike in requests for mouse extermination? Perhaps there’s a mouse infestation, providing a reason to write a press release? Yes!
Press releases were written based on relevant angles and good data. Each press release was tailored because a press release for regional media is not always relevant for larger media outlets and vice versa. Therefore, multiple press releases were written, each with a relevant angle for different platforms. The final step, outreach, resulted in over 250 successful placements on relevant platforms with high Domain Authority (DA).
“This was the starting point of a successful collaboration. As a teaser: more top 1 positions in Google and over 260 placements thanks to Digital PR.”
Results
The goal of increasing Beestjes Kwijt’s online visibility was significantly achieved. The efforts of their Digital PR strategy resulted in an impressive 268 placements on various platforms. Overall, the strategy achieved a media value of €170,000 and a link value of over €85,000. Achieving these KPIs contributes to the higher goal of obtaining more links with higher DA, increasing brand awareness, and growing traffic to the Beestjes Kwijt website.
Additionally, Beestjes Kwijt has seen a significant improvement in search engine rankings. They have achieved 14 new top-1 positions, 22 new top-3 positions, and 6 new top-5 positions. In summary, this represents a substantial enhancement of their online visibility.
14x
New top 1 positions21x
New top 3 positions267x
Relevant placements170.000
Total PR valueGeneral info
Client
Beestjes kwijtTarget niche
ExterminatorsDuration
Multiple campaignsDisciplines
Digital PRTarget markets
Subheadline spaceObjectives
The objective of Beestjes Kwijt’s Digital PR strategy was to increase the visibility of the platform. To assess whether this goal was achieved, four different Key Performance Indicators (KPIs) were established. One of these KPIs was the number of high-quality links on media platforms with significant traffic, such as news websites. Another KPI was achieving a minimum of €10,000 in media value per press release. Finally, link value was an indication of success, with a minimum value of €5,000 per press release. Based on these KPIs, Seeders worked on determining the strategy and developing an action plan.
Strategy & execution
For successful execution, a multidisciplinary team was assembled, consisting of members from both Beestjes Kwijt and Seeders. In various sessions, angles were determined, and a content plan was created. The next step was identifying data sources and conducting data analysis. All information received by Beestjes Kwijt from (potential) customers through customer service and various e-commerce channels was analyzed. A spike in requests for mouse extermination? Perhaps there’s a mouse infestation, providing a reason to write a press release? Yes!
Press releases were written based on relevant angles and good data. Each press release was tailored because a press release for regional media is not always relevant for larger media outlets and vice versa. Therefore, multiple press releases were written, each with a relevant angle for different platforms. The final step, outreach, resulted in over 250 successful placements on relevant platforms with high Domain Authority (DA).
“This was the starting point of a successful collaboration. As a teaser: more top 1 positions in Google and over 260 placements thanks to Digital PR.”
Results
The goal of increasing Beestjes Kwijt’s online visibility was significantly achieved. The efforts of their Digital PR strategy resulted in an impressive 268 placements on various platforms. Overall, the strategy achieved a media value of €170,000 and a link value of over €85,000. Achieving these KPIs contributes to the higher goal of obtaining more links with higher DA, increasing brand awareness, and growing traffic to the Beestjes Kwijt website.
Additionally, Beestjes Kwijt has seen a significant improvement in search engine rankings. They have achieved 14 new top-1 positions, 22 new top-3 positions, and 6 new top-5 positions. In summary, this represents a substantial enhancement of their online visibility.