100% lead generation growth for a painting company through local SEO

The Premise

Adrischildersbedrijf.nl, a local painting company based in Zwolle, was struggling to achieve visibility on Google for relevant search terms. Despite offering quality services, they weren’t attracting many organic (online) leads. The company’s challenge was to rank for important local search queries and increase its visibility in a competitive market. Given the localized nature of the business, the client’s primary goal was to enhance their online presence specifically for Zwolle and the surrounding areas. This highly focused local objective called for an SEO strategy that emphasized location-based optimization.

The Strategy

To address the client’s needs, Seeders developed a strategy focused on local SEO, specifically optimizing for Zwolle and nearby areas within a 25km radius. The approach included comprehensive optimization of the website’s content, Google My Business (GMB) prole, and technical SEO elements.

Key Actions Taken:

Keyword Research and Competitive Analysis: We started with a concise keyword research to map out relevant local terms. We analyzed competitors that were ranking well for these keywords and identified opportunities to differentiate Adrischildersbedrijf.nl.

Local SEO Optimization:

• GMB Prole Optimization: We updated the Google My Business prole, ensuring that the primary business category was “Schilder Zwolle” (Painter Zwolle). This helped improve visibility in local search results, particularly in the Local Pack.
• Review Strategy: We encouraged and integrated real Google reviews from real customers, which played a key role in improving trustworthiness and local ranking.
• Structured Data: We implemented structured data to help search engines understand the business better, making it easier for them to display the company in search results.
• Content Optimization: We naturally incorporated focus keywords such as “schildersbedrijf Zwolle” and “schilder Zwolle” in the homepage content. We also added new content, including frequently asked questions (FAQs), to further improve keyword relevance.
• Technical SEO: Optimized meta titles, meta descriptions, and internal linking for better click-through rates and usability.
• Service Area Adjustment: The service area was adjusted from nationwide to Zwolle and nearby villages to better match the local customer base.

Adrischildersbedrijf.nl had a Domain Rating (DR) of 0, and most competitors had a stronger backlink prole. However, Seeders’ strategy focused on improving local SEO elements, making it possible for the client to surpass competitors without needing to build backlinks.

The Results

The strategy delivered outstanding results, even without the need for any backlink acquisition. Here are the key achievements:

• Traffic Growth: The website experienced a 233% increase in organic traffic.
• New Top 3 Positions: 6 keywords secured top 3 rankings, with the priority keyword “schilder Zwolle” reaching the 1st position.
• Local Pack Improvement: The business moved from 3rd to 1st position in the Local Pack for relevant searches.
• Impression Growth: Impressions increased by 341%, driving more visibility in local searches.
• Lead Generation: Over 60 leads generated, with the number continuing to grow.
• Competitor Dominance: The website now consistently ranks on the 1st position for “schilder Zwolle” in the Local Pack and Google search results.

Additional Results:

• A visible growth in traffic as per Ahrefs.
• A marked improvement in the Local Pack, now consistently in the 1st position.

This case study demonstrates how a localized SEO strategy can drive massive results even in competitive local markets. By optimizing Adrischildersbedrijf.nl for its specific service area and focusing on local SEO factors, Seeders successfully helped the client dominate local search results, increase traffic, and generate valuable leads.