Parkos: €160,000+ in media value through global digital PR

Parkos is a Netherlands-based platform that facilitates airport parking comparisons and bookings. They act as a digital intermediary connecting travelers with certified parking providers near major airports across Europe. While highly successful in the Dutch market, their international expansion faced a hurdle when search engines shifted their algorithms to heavily emphasize experience, expertise, authoritativeness, and trustworthiness. A purely technical link building approach was no longer sufficient to build the global brand authority they desperately needed.

Seeders implemented a data led digital PR strategy focusing on universal travel pain points to generate inherently newsworthy content and build authentic international trust.