Parkos: €160,000+ in media value through global digital PR

The premise

Parkos and Seeders were already engaged in a productive partnership focused on off-page SEO and targeted link building. However, the digital landscape is rarely static. As Google began placing a heavier emphasis on E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), it became clear that a purely technical approach to link acquisition would no longer suffice for a brand with global ambitions.

The challenge wasn’t just about ranking higher; it was about building a brand that search engines and users alike could trust. Parkos needed to transition from standard link acquisition to a more holistic, brand-focused approach to solidify their position in the competitive travel industry.

The collaboration expanded naturally to address this. The initial phase involved stepping back to assess the brand’s assets. Rather than jumping straight into execution, the teams analyzed how Parkos could leverage its industry data to create narratives that would resonate with international media, moving the focus from simple connectivity to establishing industry authority.

The strategy

To meet the demands of the modern search landscape, the team developed a Digital PR strategy that functioned as a seamless integration of traditional PR, SEO, and content marketing. The core objective was to bolster Parkos digital authority by generating content that was inherently newsworthy, rather than promotional.

The strategy hinged on the creation of proprietary data. The team understood that to get picked up by top-tier publications, the content had to offer value to the reader. We moved through a rigorous cycle of goal setting and data analysis to find the right angles.

• Brainstorming: We identified two primary traveler pain points: the physical effort of travel (walking distances) and the financial cost (parking prices).
• Data collection: We gathered extensive data on airport logistics and pricing structures across target markets.
• Content creation: This data was transformed into compelling press releases and landing pages that acted as resources rather than advertisements.

Global distribution 

Once the assets were ready, the outreach strategy focused on “pitching and seeding.” Leveraging a global network of journalists, the content was distributed to specific media outlets in the Netherlands, France, Spain, Italy, and Germany. The goal was to secure placements that provided high-quality backlinks, thereby enriching Parkos link profile naturally.

By focusing on “walking distances at airports” and “parking lot prices,” the strategy provided journalists with ready-to-use stories relevant to their local audiences, ensuring that the resulting coverage felt organic and authoritative.

The results

The shift toward a data-led Digital PR approach delivered immediate and tangible impact. By addressing universal travel frustrations through data, the campaigns gained significant traction across major European publications. The content didn’t just generate links; it generated conversations, positioning Parkos as a helpful resource in the travel planning process.

The dual campaigns: focusing on walking distances (rolled out in NL, FR, ES, IT) and parking prices (NL, DE) successfully secured placements on high-authority domains, including MSN, Algemeen Dagblad, and Telecinco. This surge in high-quality mentions significantly improved the domain authority and trust signals for Parkos.

The key outcomes of this case are:

• €161,963 of total media value
• €58,680 of total link value
• 170 new backlinks acquired
• 246 mentions across international media
• Placements secured on domains with high authority, such as MSN (DA 94), 20 Minutes (DA 93), and TG24 Sky (DA 89).