SaaS

Parkos: €160.000+ in media value through global digital PR

Digital PR 3 years

Parkos is a Netherlands-based platform that facilitates airport parking comparisons and bookings. They act as a digital intermediary connecting travelers with certified parking providers near major airports across Europe. While highly successful in the Dutch market, their international expansion faced a hurdle when search engines shifted their algorithms to heavily emphasize experience, expertise, authoritativeness, and trustworthiness. A purely technical link building approach was no longer sufficient to build the global brand authority they desperately needed.

Seeders implemented a data led digital PR strategy focusing on universal travel pain points to generate inherently newsworthy content and build authentic international trust.

161.963

Total PR value

246x

Relevant placements

170x

Backlink placements

Blueprint for growth

The strategy

To meet the evolving demands of search engines prioritizing trust and authority, the approach needed to seamlessly blend traditional PR with SEO. Producing proprietary, data driven content offered genuine value to readers and made the brand inherently newsworthy to top tier journalists.

Data analysis

The team stepped back to assess existing brand assets and identify universal traveler pain points. Gathering extensive data on airport walking distances and parking lot prices provided the factual foundation for compelling narratives.

1 Content creation

This raw data was meticulously transformed into engaging press releases and resource rich landing pages. By acting as a helpful resource rather than a promotional advertisement, the content naturally appealed to prestigious media outlets.

2 Global distribution

The outreach strategy utilized a targeted pitching process to distribute the localized content across five major European markets. Providing journalists with ready to use localized stories ensured the resulting coverage felt highly organic and authoritative.

3

How we did it

The road to results</3>

The initial strategic focus centered on analyzing proprietary data rather than jumping straight into technical link execution. Before scaling global outreach, it was crucial to build a robust narrative around universal travel frustrations that international journalists would readily trust. As the search landscape evolved to prioritize brand trustworthiness, the strategy successfully pivoted from standard off-page SEO to a holistic digital PR approach. Addressing universal travel frustrations through proprietary data generated active conversations rather than just static links. Creating dual campaigns focused on walking distances and parking prices provided highly relevant angles for distinct European markets. Securing mentions on massive domains like MSN and 20 Minutes dramatically improved overall domain authority and brand trust signals.This targeted execution shifted the brand from relative digital obscurity in foreign markets to the absolute frontline of regional travel news. The resulting surge in high quality mentions transformed the platform into an authoritative resource in the travel planning process.

Results

The strategic shift toward data led storytelling created a profound impact on the international market position of Parkos. Generating €161,963 in total PR value alongside 246 global media mentions meant the brand successfully captured the attention of mainstream European travelers. They moved beyond standard search visibility to become a recognized and trusted name featured on prestigious platforms like MSN and Sky.

This widespread visibility directly fueled the acquisition of 170 new authoritative backlinks across five different countries. For a digital platform operating in the highly competitive travel sector, securing these premium placements provides immense SEO equity and long term resilience. Ultimately, these combined efforts transformed the brand from a regional comparison tool into a trusted, authoritative leader across multiple international markets.