November 17, 2025
One of the most important and difficult SEO services to provide is link building. Building an internal team is costly and time-consuming, but your clients need high-quality backlinks to rank. The answer? Offering white label link-building services under your own name.
Here’s exactly how to add link building to your agency and start selling it to clients.
Table of contents
Understanding the white label link building model
You have to understand the white label model before you can offer link building services for sale.
Working with a specialized provider who handles all the technical work, including advertising, outreach, content placement, and relationship management, while you market the service under your agency's name is known as white label link building. Your clients see you as the service provider, you set the pricing, and you control the client relationship.
Now let's break down exactly how to sell these services.
Step 1: package your services
Don't just offer "link building." Provide clients with well-organized packages to help them make their purchasing decisions.
By offering clients options that fit their goals and budget, you can clearly define pricing tiers for your services.
Example of a package structure:
Starter package: $1,500 per month
- Five high-quality backlinks every month
- DA 30+ websites are required.
- Performance report for the month
- Perfect for: Local service providers and small businesses
Growth package: $3,000 per month
- Ten high-quality backlinks every month
- DA 40+ websites are required.
- biweekly updates on progress
- Strategy call every month
- Perfect for: Well-established companies growing their SEO Authority Package (15 high-quality backlinks per month, $5,000/month)
Authority package - $5,000/month
- 15 quality backlinks per month
- Minimum DA 50+ websites
- Priority placement in niche-relevant sites
- Weekly progress updates
- Monthly strategy call + quarterly planning
- Perfect for: Competitive industries, e-commerce brands
Step 2: price for profit
Most white label providers charge $200-$500 per link. You should apply a 50-100% markup to cover your overhead and generate profit.
Example: Partner charges $300 per link $\to$ You sell at $600-$900 per link
Pro tip: Price based on value, not just cost. A single quality backlink that helps a client rank for a high-value keyword could generate thousands in monthly revenue for them.
Step 3: identify the right clients
Link building works best for clients who:
Have solid on-page SEO but aren't ranking
Compete in competitive industries (legal, finance, SaaS, e-commerce)
Rank on page 2 for valuable keywords
Want to dominate their local market
Not ready yet? Clients with major technical issues, no linkable content, or very limited budgets (under $1,000/month total) should fix foundational problems first.
Step 4: present link building effectively
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Avoid using technical jargon. Use business language instead:
Don't say: "We'll build high-DA backlinks through strategic outreach"
Say: "Consider backlinks as testimonials. These are used by Google to determine who is ranked higher. We'll reduce the three times as many votes that your competitors have over you."
Show the ROI
"If we help you rank #1 for [keyword], that sends an estimated [X] monthly visitors currently going to competitors. Based on your conversion rate, that's worth $[Y] in monthly revenue. The $3,000 investment pays for itself quickly."
Use data to create urgency:
- Show their backlink profile vs. competitors
- Highlight keywords stuck on page 2
- Display estimated traffic value they're missing
Offer a pilot
"Let's start with 3 months. We'll secure 15 quality backlinks and track the impact. If you don't see improvement, we'll adjust the strategy."
Step 5: handle common objections
During the first phase, we would like to get to know more about your company and your ambitions. In addition to this, we’ll introduce you to Seeders, as your new international link building agency, and share a brief, initial analysis of your website!
Step 6: deliver results that renew
Send monthly reports showing:
- Links secured (with DA metrics)
- Ranking improvements for target keywords
- Organic traffic changes
- Business impact
Connect dots to outcomes: "The 8 links we secured moved 'commercial roof repair' from position 12 to position 4, generating 340 additional monthly visitors—estimated value of $1,200 in new opportunities."
Finding your white label partner
Choose a partner based on:
- Quality: Can you proudly show their links to clients?
- Transparency: Do they clearly explain their methodology?
- Communication: How responsive are they?
- Reporting: Can they provide white-labeled reports matching your brand?
Pro tip: Run a small test campaign before committing. This gives you real results to show prospects.
Start selling today
The white label model is the fastest way to add a high-margin, in-demand service to your agency. You can start selling link building immediately without the overhead of hiring, training, or building publisher relationships.
This is where we come in.
At Seeders, we provide white label link building services specifically for agencies. We handle the complex execution—outreach, content, and placement, while you own the client relationship and set your pricing. We also offer white label SEO, white label digital PR and white label advertising.
Ready to scale?
Contact us to discuss wholesale pricing, see sample placements, and learn how we support agency partners like you in selling and delivering link building services.
International Product Manager
Jia-Ling Chiu is an International Product Manager at Seeders Zwolle. With a strong background in marketing and a keen eye for international trends, Jia-Ling is dedicated to creating successful online marketing strategies for clients around the world. Combining creativity with data-driven insights, Jia-Ling is committed to delivering results that exceed expectations.
