Content strategy

FAQ pages bring a lot of SEO benefits with them. Firstly, they help you improve your rankings on specific keywords because Google could very well start to assess you as an authority on the subjects. Secondly, the FAQ page rakes in a lot of traffic. This way we’ll be able to ensure some consistent traffic to your platform. Additionally, they give you a chance to end up in the featured search snippets on Google.

The next type of page is the pillar page, also known as cornerstone content. These pages are very long, about 2000 words, informative pages. We use these pillar pages to rank with particularly competitive keywords. Pillar pages also link to other relevant pages that share the same keyword, like FAQ pages and landing pages. Speaking of those, let’s move on to the next page type.

When writing landing pages, we take the format of a pillar page and put it in a smaller casing. These kinds of pages are based upon categories from your webshop or local search queries regarding your platform. The landing pages we write contain a number of words ranging from 400 to 600, it all depends on the amount of competition.

Lastly, when you’re active in a sector with a lot of field slang, a knowledge base might be the way to go. These SEO goldmines are an excellent way to attract more traffic and get higher-value leads. Your typical knowledge base is made up of an overview page and around 200 words per subject on all sub-pages.