Strengthening the current proposition
The revamped branding harmonizes perfectly with a shift in Seeders' new product proposition: cross-border marketing and market entry strategies. This strategic shift in focus was prompted by Seeders' ever-expanding international network and its operational reach across multiple continents. With a proven track record of servicing over 50 international markets, Seeders' proposition now better aligns with its global reach, and its ambition to become one of the biggest cross-border marketing agencies in the world.
Niels Krikke, marketing manager at Seeders says the following about the company shifting gears:
"This slight proposition shift has honestly been a very gradual and organic process, just like we like our traffic growth! Over the past 12,5 years, we've kept on expanding our networks, opening new offices across the globe. Because of this growth, we started to see the call for specialist help in expanding to new markets grow bigger and bigger. Our international reach gives us the unique opportunity of being able to help businesses get a foothold in new markets across the world. For some of our newer offices, like the one in China, we even already offer fantastic go-to-market services, with WeChat marketing and strategies to launch your marketplace on the Chinese market. For our other offices, this will only mean a slight switch in vision, and some minor tweaks in service offerings. All of this, to help companies expand even faster, and think bigger!"