January 9, 2026
The main focus of this new position will be to expand Seeders’ SEO offerings with automation-led SEO and future-proof AI SEO (GEO) products. By bridging organic and paid search, Seeders is shaping this into a ‘Search Everywhere Optimization’ proposition.
Innovation first
Search behavior is evolving, and conversational (generative) search is now part of the mix. That’s why Seeders is increasing its focus on service development and continuous improvement across its SEO teams.
Van Gent will drive the development of proprietary tools that bridge the gap between companies and their audiences, helping them get found wherever people search, and will guide enterprise SEO strategy and roadmaps across all accounts.
In addition, van Gent will lead Seeders’ SEO Knowledge Center, internal education and thought leadership, standard frameworks, and scalable ways of working across international teams.
Van Gent is excited about his new position, stating:
"While traditional SEO agencies start with keyword research, we start with the end customer. We analyze not just what they search for, but where they search and what kind of answers they are served.
If a search result page is dominated by ads, relying solely on organic search isn't enough. We take a holistic view, whether paid or organic, to ensure our clients are visible in the exact places that drive value for their business."
A new definition for SEO
This appointment serves as the final piece of the puzzle following Seeders’ strategic acquisition of Tribal Agency last year. As the digital landscape shifts away from the traditional "ten blue links" towards AI Overviews, more SERP features, etc., Seeders is championing a "Search Everywhere" philosophy.
Modern consumers no longer search exclusively on Google; they use platforms like Bol.com, Amazon, and Pinterest for example, for specific transactional or inspirational needs.
The integration of Tribal’s capabilities initially set this broader scope in motion. Now, with van Gent’s leadership, Seeders completes the picture, offering a holistic approach that optimizes the entire ecosystem, ensuring clients are visible on every platform where their audience searches.
Dennis Akkerman, CEO of Seeders adds:
“Hans has worked with the best of the best in the field, and has helped big multinationals scale to new heights with his SEO automation knowledge and deep understanding of holistic search methods and strategies. With him at the helm of our SEO team, we'll be able to go the extra mile, to deliver our clients next-level service, and help them future-proof their brands.”
Corporate Marketing Manager
Niels is a passionate marketing professional who has been developing digital strategies since 2016. Starting his career as a freelancer in content and photography, he now manages the entire global marketing scope for Seeders. With a strong focus on marketing automation, branding, and emerging technologies like AI, Niels drives the agency's internal growth and innovation. He combines hands-on experience with a forward-thinking management style to ensure the Seeders brand remains at the top of the industry.
