May 20, 2025
Zwolle, Netherlands – 20-05-2025 – International marketing agency Seeders has announced its strategic acquisition of Partnertekst, a well-established Danish agency with coverage all across Scandinavia. This move signifies a major step for Seeders in building a significant and deeply-rooted presence in the Scandinavian markets, combining Partnertekst’s local expertise with Seeders’ international marketing capabilities.
Strengthening local expertise in Scandinavia
The acquisition of Partnertekst is a key part of Seeders' ongoing international expansion strategy. By integrating Partnertekst’s in-depth knowledge of the Danish and broader Scandinavian landscape, Seeders will significantly enhance its service offering in the region. This collaboration leverages Partnertekst's strong local network and understanding of market nuances, empowering both Scandinavian and international clients to achieve impactful growth in Scandinavia. At the same time, this offers Partnertekst’s current clientele a legion of new opportunities, to expand across borders and to adopt a broader range of services.
With this strategic acquisition, Seeders is set to accelerate its growth in the Scandinavian region, offering a comprehensive suite of services including SEO, link building, digital PR, and advertising, all tailored to the specific demands and opportunities of the Nordic markets.
Dennis Akkerman, CEO of Seeders, commented on the acquisition:
"This acquisition marks a powerful step forward in our mission to become the leading international marketing partner for ambitious brands. Partnertekst brings deep regional expertise and a strong network that perfectly complements our global infrastructure. Together, we are not just entering Scandinavia, we are investing in its future. Our clients will benefit from a truly localized approach powered by international reach. "
Expanding into even more new markets
This development aligns perfectly with Seeders' enhanced proposition focusing on international, cross-border marketing and offering its clients market entry strategies. With an established operational reach across multiple continents, through its 11 existing offices, spread across Western-Europe, Southern-Europe, Africa, and Asia. Through these offices, Seeders has cemented a reputation for successfully launching businesses in over 50 international markets. The addition of Partnertekst strengthens Seeders' capacity to act as a true "one-stop shop" for companies looking to expand into or grow within Scandinavia.
Helge Sørensen, Managing Director & Partner at Partnertekst states:
“This marks a significant milestone in our journey and is a strong recognition of the remarkable growth we have achieved in recent years.
At Partnertekst, we have built a solid foundation through consistent sales performance and an increasing international focus. The fact that a global player like Seeders has chosen to invest in our company is a testament to the strength of our strategy and the dedication of our team.
With this acquisition, we are excited to offer our Scandinavian clients access to an even broader, worldwide range of services, including link building, SEO, digital PR, and online advertising. We look forward to continuing our growth journey as part of the Seeders family and to delivering even greater value to our clients through this new chapter.”
Corporate Marketing Manager
Niels is a passionate marketing professional who has been developing digital strategies since 2016. Starting his career as a freelancer in content and photography, he now manages the entire global marketing scope for Seeders. With a strong focus on marketing automation, branding, and emerging technologies like AI, Niels drives the agency's internal growth and innovation. He combines hands-on experience with a forward-thinking management style to ensure the Seeders brand remains at the top of the industry.
