May 27, 2025
ZWOLLE, 27 May 2025 – Seeders, the leading cross-border online marketing agency, today announces the acquisition of Tribal Agency, based in Den Bosch, the Netherlands. With this strategic move, Seeders further strengthens its position in the performance marketing space and takes another significant step in its European growth strategy. This news follows last week’s acquisition of Danish content marketing agency Partnertekst.
Increased focus on performance marketing
By joining forces with Tribal Agency, a specialist in SEA, SEO, and social advertising. Seeders adds a highly experienced team of performance marketers to its organization. This synergy enhances and broadens Seeders’ service portfolio, enabling the company to deliver more powerful, full-funnel marketing solutions that drive measurable results.
Dennis Akkerman, CEO of Seeders, says:
"It has long been my ambition to expand our performance capabilities. With the addition of Tribal Agency, we are making that vision a reality. David and his team bring not only deep expertise and experience but also a strong client portfolio."
A new chapter: Seeders Performance Marketing
In the near future, Tribal Agency will continue under the new name Seeders Performance Marketing, led by Managing Director David van As. He will oversee the current team and be responsible for further growing this new division within the Seeders Group.
Business as usual – but better
For existing Tribal Agency clients, little will change: the trusted team remains in place and will continue to operate from a new office in Den Bosch, with a strong focus on delivering tangible business results. What will change is access to Seeders’ international network, in-depth market knowledge, and an expanded service portfolio including SEO, link building, and Digital PR.
David van As, Managing Director of Seeders Performance Marketing, comments:
"From day one, the connection felt right. We share the same vision on growth, data, and performance, and strongly believe in the power of collaboration. Joining Seeders gives us the scale, strength, and international network to support our clients even better. We’re excited to make an even greater impact together."
Corporate Marketing Manager
Niels is a passionate marketing professional who has been developing digital strategies since 2016. Starting his career as a freelancer in content and photography, he now manages the entire global marketing scope for Seeders. With a strong focus on marketing automation, branding, and emerging technologies like AI, Niels drives the agency's internal growth and innovation. He combines hands-on experience with a forward-thinking management style to ensure the Seeders brand remains at the top of the industry.
