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Online marketing agency Seeders first agency to offer LLM tracking

January 30, 2025
Zwolle, January 30, 2025 – Online marketing agency Seeders has become the first agency to offer AI brand mention tracking (LLM tracking) to its clients. With this new service, Seeders addresses the lack of data insights caused by the rise of AI chatbots like ChatGPT and Claude.

Investing in the future of search

By developing AI brand mention tracking, Seeders responds to the growing demand in the market—and among its own client base—for support and insights into brand performance within AI-generated search results. Niels Krikke, marketing manager at Seeders, shares his thoughts on the new service:

“AI chatbots like Gemini and ChatGPT are gradually taking market share from traditional search engine giants like Google. With the introduction of ChatGPT Search and Gemini-generated AI overviews, a new form of search has emerged—one that has largely been a ‘black box’ in terms of data insights. Especially with ChatGPT’s new service, Operator, it’s becoming more crucial than ever for brands to understand how they are perceived by these LLMs so they can optimize accordingly.”

Staying ahead in a changing landscape

The introduction of AI brand mention tracking aligns with Seeders’ broader strategy of continuously adapting to the evolving search engine and AI landscape. By being one of the first agencies to offer this innovative technology, Seeders strengthens its position as a forward-thinking partner for businesses looking to enhance their online visibility—not just in traditional search engines, but also on AI-driven platforms.

Businesses that want to be among the first to use AI brand mention tracking can sign up here.

Team Lead Digital PR
Loes Veldmate is the Team Lead Digital PR at Seeders Zwolle, bringing a wealth of experience in online marketing to the team. With a proven track record of delivering successful PR campaigns for clients, Loes is dedicated to driving results and exceeding client expectations. With a keen eye for detail and a passion for digital marketing, Loes is committed to helping businesses grow and thrive in the ever-changing online landscape.
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