Investing in the future of search
By developing AI brand mention tracking, Seeders responds to the growing demand in the market—and among its own client base—for support and insights into brand performance within AI-generated search results. Niels Krikke, marketing manager at Seeders, shares his thoughts on the new service:
“AI chatbots like Gemini and ChatGPT are gradually taking market share from traditional search engine giants like Google. With the introduction of ChatGPT Search and Gemini-generated AI overviews, a new form of search has emerged—one that has largely been a ‘black box’ in terms of data insights. Especially with ChatGPT’s new service, Operator, it’s becoming more crucial than ever for brands to understand how they are perceived by these LLMs so they can optimize accordingly.”
Staying ahead in a changing landscape
The introduction of AI brand mention tracking aligns with Seeders’ broader strategy of continuously adapting to the evolving search engine and AI landscape. By being one of the first agencies to offer this innovative technology, Seeders strengthens its position as a forward-thinking partner for businesses looking to enhance their online visibility—not just in traditional search engines, but also on AI-driven platforms.
Businesses that want to be among the first to use AI brand mention tracking can sign up here.


