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How to do a SEO competitor analysis [guide]

February 25, 2025
Why are your competitors outranking you on Google? What are they doing differently that’s bringing them more traffic, better visibility, and stronger authority? The secret lies in SEO competitor analysis—a powerful strategy that reveals keyword gaps, content opportunities, backlink sources, and technical SEO insights that you can leverage to outperform them. In this guide, you’ll learn how to turn competitor data into actionable SEO improvements, helping you rank higher, attract more visitors, and build a stronger online presence. If you’re ready to stop guessing and start using data-driven strategies, let’s dive in!

What is a SEO competitor analysis

An SEO competitor analysis is the process of evaluating your competitors' search engine strategies to understand what is driving their rankings and how you can improve your own SEO efforts. This involves analyzing their keyword rankings, backlink profile, content strategy, and technical SEO performance to uncover opportunities and weaknesses. By identifying what works for them, you can refine your own strategy, fill keyword gaps, and strengthen your site’s authority to compete more effectively in search results.

This analysis goes beyond just looking at direct competitors; it also includes blogs, review sites, and industry publications that dominate search rankings for relevant keywords. Understanding the strengths and weaknesses of their SEO approach helps you optimize your own content, improve technical performance, and build stronger backlinks. Ultimately, an SEO competitor analysis allows you to stay ahead of industry trends, adapt to algorithm updates, and gain a competitive edge in organic search visibility.

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Why is a SEO competitor analysis important

An SEO competitor analysis is important because it provides valuable insights into what strategies are working in your industry and how you can improve your own approach.

By understanding which keywords your competitors rank for, where they get their backlinks, and how they structure their content, you can identify opportunities to strengthen your website’s visibility.

It helps you uncover gaps in your strategy, whether it’s missing keyword opportunities, weaknesses in your technical SEO, or content that isn’t fully optimized for search intent. Additionally, tracking competitor movements allows you to stay ahead of industry trends, adapt to algorithm changes, and refine your SEO efforts to ensure long-term growth.

Rather than guessing what might work, competitor analysis gives you a data-driven framework to make informed decisions and outperform others in search rankings.

Benefits of a SEO competitor analysis

How understanding your competitors can help you rank higher, gain more traffic, and dominate your niche.
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Discover keyword & content opportunities

One of the biggest advantages of SEO competitor analysis is identifying which keywords and topics drive traffic to your competitors—especially the ones you aren’t targeting yet.

HOW THIS HELPS:

✅ Find high-ranking competitor keywords that you can target.
✅ Identify long-tail keywords that are easier to rank for.
✅ Analyze their top-performing content and create something better.
✅ Discover content gaps where competitors missed opportunities.

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Uncover backlink sources & build authority

Backlinks are still one of the top-ranking factors in SEO. By analyzing where your competitors get their backlinks, you can target the same high-authority websites and improve your domain authority.

HOW THIS HELPS:

✅ Find trusted websites linking to competitors and reach out for links.
✅ Identify guest blogging opportunities on industry sites.
✅ Improve your own backlink profile to boost rankings.
✅See which backlink strategies are working for others.

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Analyze & improve your technical SEO

Technical SEO can make or break rankings. If your competitor’s website loads faster, has better mobile optimization, or is easier to crawl, Google will prioritize their site over yours.

HOW THIS HELPS:

✅ Improve speed & Core Web Vitals for better rankings.
✅ Optimize for mobile-first indexing to rank higher on mobile searches.
✅ Fix crawlability and indexability issues so Google can properly rank your pages.
✅ Gain an edge by implementing structured data (Schema Markup).

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Benchmark On-Page SEO & content structure

SEO isn't just about keywords—it's also about how your competitors optimize their pages. Studying their on-page SEO techniques can help you outperform them.

HOW THIS HELPS:

✅ Optimize title tags, meta descriptions, and headers (H1, H2, H3).
✅ Improve internal linking for better navigation and ranking power.
✅ Use rich snippets and structured data for better click-through rates.
✅ Enhance URL structures for better readability and SEO.

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Identify weaknesses & SEO gaps

The Competitor analysis is not just only about seeing the things they do right—it is also about finding out what they do wrong and to also use that for your advantage.

HOW THIS HELPS YOU

✅ Spot outdated or thin content and create something better.
✅ Find keywords they missed that you can target.
✅ Identify poor UX or site navigation and improve on it.
✅ Detect low-quality backlinks and avoid their mistakes.

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Gain a edge & future-proof your SEO strategy

SEO is constantly evolving and improving. By studying your competitors strategies and websites, you can not only stay ahead of industry trends but also adapt faster and take an advantage.

HOW THIS HELPS:

✅ Spot new ranking trends before they become mainstream.
✅ Adapt faster to Google algorithm updates.
✅ Implement AI-driven SEO techniques before competitors do.
✅ Future-proof your SEO strategy with data-driven decisions.

When do you need a SEO competitor analysis

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1. When your rankings are dropping & traffic is declining

If your organic traffic is declining or your rankings suddenly drop, your competitors might be outperforming you. An SEO competitor analysis helps you:

Identify which competitors have taken over your previous ranking positions and analyze what factors contributed to their success. Determine whether they have stronger content, a more robust backlink profile, or better technical SEO that gives them an advantage. Additionally, assess whether a recent Google algorithm update has shifted ranking factors in their favor, allowing them to outrank your site.

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2. When you’re launching a new SEO strategy or content plan

Before investing time and resources into a new SEO campaign, an SEO competitor analysis ensures that your strategy is data-driven and competitive.

Discovering proven keyword opportunities that your competitors are already ranking for can help you refine your SEO strategy and target high-value search terms. By analyzing their content strategy, you gain insights into what type of content performs well, allowing you to create more effective and engaging pages.

Additionally, identifying high-authority backlink sources that contribute to their rankings can help you build a stronger link profile and improve your domain authority, ultimately boosting your search visibility.

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3. When a new or unexpected competitor overtakes you

Sometimes, a new competitor appears in your niche, or a non-direct competitor (like a blog, affiliate site, or news outlet) starts ranking above your business pages.

Analyze the SEO tactics your competitors are using to achieve higher rankings and identify the strategies driving their success. Pay attention to new content formats, emerging trends, and shifts in search behavior that they are leveraging to gain visibility. By recognizing these patterns early, you can adjust your SEO strategy proactively, ensuring that you stay competitive before they establish long-term dominance in search results.

How often should you conduct a Competitor Analysis?

SEO is constantly evolving, and competitors are continuously updating their strategies. Conducting competitor analysis at the right frequency ensures you stay informed about ranking changes, new opportunities, and emerging trends. While the exact timing depends on your industry and business goals, regular analysis is essential for maintaining and improving search visibility.

Time frame When to do it What to track
Every 1 Month For highly competitive markets with constant ranking changes, new content updates, and frequent SEO shifts. Keyword rankings, new backlinks, competitor content updates, and SERP changes.
Every 3 Months For industries with moderate competition where keyword trends and backlinks evolve steadily. Backlink profile comparisons, content performance trends, and technical SEO changes.
Every 6 Months For stable markets where content updates and ranking shifts happen less frequently, allowing a mid-year check-in. A full keyword research update, competitor link-building strategies, and site optimizations.
Once a Year For industries with slow-moving SEO trends, minimal ranking fluctuations, and long-term content strategies. Major shifts in search algorithms, overall backlink growth, and long-term ranking trends.

Step 1. How to identify your SEO competitors

Your SEO competitors are not necessarily your direct business competitors—they are the websites ranking for the same keywords and topics as you in search engine results (SERPs).

  • If you run a local bakery, your business competitor might be another bakery in town.
  • But your SEO competitor could be a food blog or recipe site ranking for “best cupcakes in Manchester.”

SEO competitors compete for visibility in search engines, regardless of whether they sell the same products or services. Identifying them is essential for keyword strategy, backlink analysis, and content optimization.

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Using Google Search

Start by searching for your primary keywords on Google—these are the terms you want to rank for. Analyze the top 10 results to identify competitors, noting whether they are businesses, blogs, or e-commerce sites. Websites that consistently rank across different keyword searches are your strongest SEO competitors.

To get a clearer picture, try different keyword variations by modifying phrasing (e.g., “best running shoes for beginners” → “top beginner running shoes”). If the same websites keep appearing, they are dominant in your niche. If different sites rank for each variation, you likely have multiple competitors targeting different search intents.

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Using Ahrefs

Ahrefs is a powerful SEO tool that helps you quickly identify your organic competitors—websites that rank for the same keywords as you. By analyzing competitor data, you can discover keyword gaps, backlink opportunities, and content strategies to improve your rankings.

To find SEO competitors using Ahrefs, go to Ahrefs > Site Explorer

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Enter your website URL

And navigate to the "Organic Competitors" section under "Organic Search."

Ahrefs will generate a list of websites that rank for similar keywords as you, along with their keyword overlap percentage, helping you identify your strongest competitors.

Using MOZ

Moz offers powerful tools to identify and analyze your SEO competitors, helping you understand which websites are ranking for the same keywords and how you can improve your strategy. By using Moz’s Keyword Explorer and Link Explorer, you can uncover competitor domains, analyze their backlink profiles, and compare keyword rankings. Here’s how to do it:

Go to Moz Keyword Explorer and enter a primary keyword relevant to your business.

Moz will show a SERP analysis, listing the top-ranking websites for that keyword.

Step 2. What to do once you have found your Competitors: Analysis proccess

Once you’ve identified your SEO competitors, the next step is to analyze their strategies to uncover opportunities. Here are four critical elements to examine:

Step 1 : Keyword strategy & Search Intent

Identify high-traffic keywords they dominate

Analyzing which keywords bring the most traffic to your competitors helps you understand where their SEO success comes from. By identifying these high-performing keywords, you can create better, more optimized content to compete for the same search intent.

Find keyword gaps – Discover what you’re missing

A keyword gap analysis reveals keywords your competitors rank for, but you don’t. This helps you uncover missed opportunities and allows you to optimize existing content or create new pages to capture search traffic they are already benefiting from.

Analyze search intent – What type of queries do they rank for?

Competitors might focus on informational, transactional, or navigational queries. Understanding their search intent strategy allows you to align your content better—whether that means improving educational blog posts, product pages, or local SEO efforts.

Compare keyword difficulty & search volume

Some keywords are easier to rank for than others. Analyzing your competitor’s keyword difficulty and search volume helps you target high-potential, low-competition keywords while also understanding where big SEO wins are possible.

Step 1 : Keyword strategy & Search Intent

Identify high-traffic keywords they dominate

Analyzing which keywords bring the most traffic to your competitors helps you understand where their SEO success comes from. By identifying these high-performing keywords, you can create better, more optimized content to compete for the same search intent.

Find keyword gaps – Discover what you’re missing

A keyword gap analysis reveals keywords your competitors rank for, but you don’t. This helps you uncover missed opportunities and allows you to optimize existing content or create new pages to capture search traffic they are already benefiting from.

Analyze search intent – What type of queries do they rank for?

Competitors might focus on informational, transactional, or navigational queries. Understanding their search intent strategy allows you to align your content better—whether that means improving educational blog posts, product pages, or local SEO efforts.

Compare keyword difficulty & search volume

Some keywords are easier to rank for than others. Analyzing your competitor’s keyword difficulty and search volume helps you target high-potential, low-competition keywords while also understanding where big SEO wins are possible.

Step 3. Actionable steps to outrank your competitors

Once we have found out who are competitors are , as well as analyzed them as showed before. Now it is time to take action.

 By applying key insights to your own website, you can refine your strategy and improve your rankings. Below are five core areas where competitor analysis can guide your SEO improvements, along with three actionable steps for each.

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Keyword gap Analysis

A keyword gap analysis helps identify which keywords competitors rank for that you don’t, revealing untapped opportunities. By using tools like Ahrefs or SEMrush, you can compare keyword rankings and find high-potential search terms to target. These keywords often represent missed ranking opportunities that, when optimized properly, can drive more organic traffic to your site.

Once you’ve identified keyword gaps, the next step is to optimize existing pages by adding relevant keywords or creating new content tailored to those search terms. Understanding where your competitors are ranking allows you to adjust your strategy, improve keyword targeting, and ultimately increase your search visibility in areas you were previously missing.

How to: Keyword gap analysis table

Step What to do Why it matters How to do it
1. Identify High-Impact Keyword Gaps Use SEO tools like Ahrefs or SEMrush to find keywords your competitors rank for but your site doesn't. Prioritize high-volume, low-competition keywords. Helps close ranking gaps, allowing your site to compete for high-value keywords that competitors are benefiting from.
Go to Ahrefs or SEMrush, enter your domain, and check the 'Content Gap' or 'Keyword Gap' tool to find missing keywords.
2. Optimize Existing Pages for Better Rankings Enhance underperforming pages by integrating missing keywords, improving meta descriptions, and refining content to better align with search intent. Boosts the visibility of existing content, improving rankings without needing to create entirely new pages.
Edit existing pages, naturally add relevant keywords, improve internal linking, and update headings and meta descriptions.
3. Create New Content to Target Missed Keywords Develop new content based on uncovered keyword gaps, ensuring it provides unique value and better optimization than competitor pages. Expands your keyword reach and strengthens topical authority, helping your site capture more organic traffic over time.
Write new blog posts, guides, or landing pages focused on high-potential keywords, ensuring they match search intent.
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Backlink Strategy

A backlink strategy focuses on acquiring high-quality links from reputable websites to boost your domain authority and search rankings. By analyzing competitor backlinks, you can identify which sites are linking to them and seek similar opportunities. Earning links from authoritative sources helps establish credibility and signals to search engines that your content is valuable and trustworthy.

To strengthen your backlink profile, prioritize earning links naturally through high-quality content, guest posting, and digital PR strategies. Broken link building, HARO (Help a Reporter Out), and outreach to relevant industry sites can also help gain backlinks. A well-executed backlink strategy can significantly impact rankings and organic visibility, giving you a competitive edge.

How to: Backlink Strategy table

Step What to do Why it matters How to do it
1. Identify Competitor Backlink Sources Use tools like Ahrefs or SEMrush to analyze where competitors are getting backlinks and identify high-quality domains. Understanding competitor backlinks reveals potential linking opportunities and helps build domain authority.
Go to Ahrefs or SEMrush, enter a competitor's domain, and check their backlink profile to find relevant linking sites.
2. Secure High-Authority Backlinks Reach out to authoritative sites linking to competitors and pitch your content as a valuable alternative or addition. Securing backlinks from trusted sources improves rankings and strengthens credibility in your industry.
Contact site owners or editors with personalized outreach, offering unique insights or content that adds value.
3. Strengthen Your Own Link-Building Strategy Develop a long-term link-building plan by creating shareable content, leveraging guest posting, and earning editorial mentions. A proactive backlink strategy ensures consistent authority growth, keeping you competitive in search results.
Create high-quality content like industry reports, infographics, and expert roundups to naturally attract backlinks.

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Content strategy optimization

Optimizing your content strategy means refining your approach based on what works for your competitors and filling in gaps they’ve overlooked. By analyzing top-performing competitor content, you can determine which formats—such as blog posts, guides, videos, or case studies—are ranking well. Improving your own content by making it more in-depth, engaging, and valuable ensures better performance in search rankings.

Aside from improving existing content, it’s essential to create new pieces that outperform competitors by offering unique insights, fresh data, or expert opinions. Aligning your content strategy with search intent while enhancing readability, structure, and multimedia use can significantly boost engagement and authority.

How to: Content strategy table

Step What to do Why it matters How to do it
1. Analyze Competitor Top-Performing Content Use tools like Ahrefs or SEMrush to identify competitor content that ranks well and attracts traffic. Understanding competitor content success helps refine your own strategy and identify content opportunities.
Go to Ahrefs or SEMrush, enter a competitor’s domain, and check their top pages to find high-performing content.
2. Optimize Existing Content for Better Engagement Update underperforming pages by improving readability, enhancing multimedia elements, and aligning with search intent. Optimizing existing content boosts rankings and user engagement without needing to create entirely new pages.
Revise your content by adding missing information, restructuring for better readability, and integrating multimedia.
3. Create New High-Value Content Develop fresh content that fills gaps in competitor coverage, includes unique insights, and provides more value. Creating high-quality, unique content strengthens brand authority and attracts organic traffic.
Research trending topics, conduct expert interviews, or provide data-driven insights to make your content stand out.

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Technical SEO improvement

Technical SEO plays a crucial role in ensuring search engines can crawl, index, and rank your website efficiently. Analyzing competitors’ technical performance helps uncover areas where you can improve, such as page speed, mobile-friendliness, structured data, and site architecture. If a competitor’s website loads faster and provides a seamless user experience, search engines are more likely to prioritize their content.

Improving Core Web Vitals, optimizing images, fixing broken links, and implementing structured data markup can give your site a competitive advantage. Regular site audits using tools like Google PageSpeed Insights, Screaming Frog, and GTmetrix help keep your website technically sound and ensure that it performs well in search rankings.

How to: Technical SEO table

Step What to do Why it matters How to do it
1. Identify Competitor Technical SEO Strengths Analyze competitor websites for page speed, mobile-friendliness, structured data, and Core Web Vitals. Understanding competitor technical advantages helps you identify weaknesses and areas for improvement.
Use tools like Google PageSpeed Insights, GTmetrix, and Lighthouse to analyze competitor site performance.
2. Fix and Optimize Your Website’s Technical SEO Resolve technical issues such as slow loading times, broken links, and poor mobile usability while improving site architecture. Fixing technical SEO issues enhances user experience, improves rankings, and ensures better indexing by search engines.
Run a site audit using tools like Screaming Frog or Ahrefs, fix broken links, and implement structured data for better indexing.
3. Continuously Monitor and Improve Performance Regularly track technical SEO metrics and update site performance based on search engine updates and user behavior. Ongoing technical SEO improvements keep your site competitive and aligned with search engine algorithm updates.
Set up automated monitoring with Google Search Console and regularly review Core Web Vitals and mobile usability reports.

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On-Page SEO fixes

On-page SEO focuses on optimizing individual web pages to rank higher and attract more relevant traffic. A competitor analysis helps you identify how they structure their content, use keywords, and optimize metadata. By refining your title tags, meta descriptions, headers, and internal linking, you can improve user engagement and search visibility.

Enhancing readability, adding structured content elements like bullet points and FAQs, and improving multimedia use makes your pages more attractive to both users and search engines. Addressing on-page SEO gaps ensures your content is better optimized and more likely to outperform competitors in search results.

How to: On-Page SEO Fixes table

Step What to do Why it matters How to do it
1. Analyze Competitor On-Page SEO Strategies Evaluate competitor pages for title tags, meta descriptions, keyword usage, and content hierarchy. Understanding how competitors optimize on-page SEO helps you implement best practices and gain ranking advantages.
Use tools like SurferSEO or Screaming Frog to analyze competitor on-page SEO elements and content structure.
2. Optimize Your Own Page Structure and Content Enhance headings, optimize images, and improve readability to align with search intent and user experience. A well-structured page improves engagement, dwell time, and overall SEO performance.
Optimize your page layout, use relevant keywords naturally, and ensure proper formatting with headers and bullet points.
3. Improve Internal Linking and Metadata Refine internal linking, update meta descriptions, and add structured data for better indexing and visibility. Stronger metadata and internal linking improve navigation, increase crawlability, and enhance search engine rankings.
Update title tags and meta descriptions for clarity and engagement, and create internal links to strengthen page authority.

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Common mistakes to avoid in SEO ccompetitor analysis

SEO competitor analysis is a powerful strategy, but if done incorrectly, it can lead to wasted efforts and misinformed decisions. To ensure your analysis leads to actionable insights, here are three key mistakes to avoid:


Focusing on the wrong competitors

One of the biggest mistakes in SEO competitor analysis is focusing on the wrong competitors. Many businesses assume that their direct industry rivals—the companies selling similar products or services—are their main SEO competition. However, in many cases, high-ranking blogs, news sites, review platforms, and directories are the ones actually dominating search results. If you overlook these non-traditional competitors, you miss valuable insights into why they rank well and how they attract organic traffic.

For example, if a product review site consistently outranks your e-commerce store, it’s essential to analyze how they structure their content, which keywords they target, and what type of backlinks they earn.

Ignoring these alternative competitors can lead to a misguided SEO strategy where you focus on ranking against direct competitors instead of adapting to the actual search landscape. Instead of solely competing with similar businesses, you should analyze who truly dominates the first page of Google for your target keywords. By recognizing and learning from these content-driven competitors, you can adjust your strategy by creating better content, securing stronger backlinks, and optimizing for search intent to improve your rankings and visibility.

Blindly copying competitor strategies

Many businesses make the mistake of blindly copying competitor strategies, assuming that replicating their keywords, content structure, or backlink profile will guarantee similar rankings. However, every website has different domain authority, content depth, and technical SEO factors, meaning what works for one competitor may not work the same way for you. Simply mimicking their approach without considering your own strengths and gaps can lead to wasted efforts and minimal ranking improvements.

Example: You copy a competitor’s "best running shoes for beginners" article, using the same keywords and structure, but your page still underperforms. The issue? They have stronger authority, backlinks, and richer content like expert reviews and videos. Instead of copying, enhance the content with unique insights, customer testimonials, or interactive comparisons to stand out.

Instead of copying, use competitor insights as a starting point to create something better. Identify gaps in their content, improve on their on-page SEO, and build a stronger backlink profile. If they rank with a basic guide, you can produce a more in-depth, data-driven version. By focusing on adding value rather than imitation, you increase your chances of outperforming them in search results.

Ignoring search intent in content analysis

Ignoring search intent is a critical mistake in SEO competitor analysis. Even if you target the same keywords as your competitors, your content won’t rank well if it doesn’t match what users are actually looking for. If competitors rank with detailed guides, product reviews, or videos, but you create a short landing page, search engines may see your content as less relevant. Misaligning content with intent leads to higher bounce rates, lower engagement, and weaker rankings.

For example: You create a product page targeting "best running shoes for beginners," but competitors ranking for the same keyword have detailed blog guides and expert reviews. Since your page doesn’t match the informational search intent, it fails to rank. Instead of misaligning content, analyze top-ranking results and create a comprehensive guide with expert insights and comparisons to meet user expectations.

To avoid this, analyze the top-ranking pages for your target keywords and identify which content formats perform best. If search results favor long-form guides, how-to articles, or interactive content, your strategy should align with those formats. Creating content that matches search intent while offering additional value ensures better rankings and a stronger connection with your audience.

Overlooking technical SEO factors

Overlooking technical SEO factors can severely impact your rankings, even if your content and backlinks are strong. A competitor may outrank you not just because of better keywords but due to faster page speed, mobile optimization, structured data, and Core Web Vitals. If their site loads quickly, provides a seamless user experience, and is technically well-optimized, search engines are more likely to favor their content over yours. Ignoring these elements can lead to slower indexing, lower rankings, and a poor user experience.

Example: Your website has great content and strong backlinks, but it still struggles to rank. Meanwhile, a competitor with similar content outranks you because their site loads faster, is mobile-friendly, and has structured data that helps search engines understand their content better. Ignoring technical SEO factors like page speed, Core Web Vitals, and mobile optimization can hold your site back, even if your content is high quality.

To stay competitive, regularly audit your site’s speed, structured data, mobile-friendliness, and internal linking. Analyze how top-ranking competitors optimize these factors and implement necessary improvements to close the gap. By ensuring your website is technically sound, you increase your chances of ranking higher and maintaining long-term SEO success.

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Best SEO tools for competitor analysis

Conducting an effective SEO competitor analysis requires the right tools to track keyword rankings, analyze backlinks, and evaluate content strategies. While manual research helps, SEO tools provide data-driven insights that make it easier to spot opportunities and gaps. Here are four of the best tools for competitor analysis.

Ahrefs

Ahrefs is widely regarded as one of the most powerful tools for analyzing competitor backlinks, keyword rankings, and content performance.

Why it’s useful for competitor analysis:

Backlink Insights: Ahrefs' Site Explorer lets you analyze where your competitors are getting their backlinks, helping you identify high-authority sources to target and strengthen your own link-building strategy.

Keyword Gap Analysis: The Content Gap Tool reveals keywords that your competitors rank for but you don’t, providing valuable insights to expand your keyword strategy and capture missed ranking opportunities.

Top Pages Analysis: Ahrefs highlights which competitor pages drive the most organic traffic, allowing you to study their content, improve upon it, and create more optimized and competitive pages.

How it helps you beat competitors:

Ahrefs provides detailed backlink data and ranking insights that help you reverse-engineer successful competitor strategies and improve your SEO positioning.

SEMrush

SEMrush is an all-in-one SEO platform that provides detailed competitor insights across organic search, paid search, and backlinks.

Why it’s useful for competitor analysis:

Keyword Competitor Analysis: The Organic Research tool helps you see which keywords drive traffic to competitor sites and where they rank for them.

Keyword Gap Comparison: The Keyword Gap Tool compares your rankings against multiple competitors, revealing keyword opportunities you may have missed.

Backlink Analytics: SEMrush’s Backlink Analytics allows you to analyze new and lost backlinks of competitors, helping you identify new link-building opportunities.

How it helps you beat competitors:

SEMrush gives you a detailed comparison of rankings, keyword gaps, and backlink strategies, enabling you to refine your content and outrank competitors strategically.

Moz

Moz is known for its Domain Authority (DA) metric, which helps assess a website’s ranking strength. It’s a great tool for analyzing competitor backlinks, keyword difficulty, and overall SEO authority.

Why it’s useful for competitor analysis:

Link Explorer: Shows who is linking to your competitors, giving you ideas for potential outreach and guest post opportunities.

Domain Authority Score: Helps you compare your authority against competitors to gauge where you stand in the rankings.

Keyword Explorer: Identifies keyword opportunities while also evaluating how difficult it is to rank against competitors.

How it helps you beat competitors:

Moz helps you prioritize backlinks and keywords strategically, ensuring that you invest efforts in areas where you have the best chance of ranking higher.

Google Search & trends

Google’s own tools offer valuable competitor insights without the need for paid subscriptions. These tools help you understand who dominates search results and how you can adjust your strategy accordingly.

Why it’s useful for competitor analysis:

Google Search: Searching your target keywords manually helps identify the real SEO competitors dominating search results.

Google Trends: Provides insights into keyword popularity changes.

How it helps you beat competitors:

Google’s free tools give you direct insights into how search results evolve, allowing you to adjust your strategy based on real-time competitor movements.

Content marketing intern
Aron is a 22-year-old Content Marketing Intern with a focus on digital strategy and audience engagement. He is gaining experience in creating and optimizing content to improve brand visibility and connect with target audiences. Always eager to learn, Aron stays updated on content trends and marketing techniques to contribute effectively to campaigns and projects.
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