Grow organically with SEO in Germany
Did you know that Germany is one of the largest and most populous countries in Europe? In fact, its population exceeds 83 million people! Therefore, 90 % of this population uses the internet regularly. Additionally, the German culture has a high standard of living combined with a strong economy, which ensures a high purchasing power for the population. This also means that the strong economy, combined with the large market, creates huge opportunities for e-commerce businesses. But to make the most of these opportunities, SEO can ensure that you have a powerful presence. Let’s see what SEO in Germany can do for your business!
How to start working on SEO for the German market
The maturity of the German SEO market
Maturity of SEO in Germany is quite high, it’s a large, but also very competitive market. Besides that, the German culture is highly educated, and in combination with the fact that businesses invest a lot in online marketing, the amount of SEO experts in the country has also increased significantly. This means a high level of knowledge and expertise is crucial for a business to get ahead of the competition. An agency that has specialists in SEO is therefore hugely important, and especially indispensable for large e-commerce companies. As such, this also means that companies that want to compete in the German market must have a strong SEO strategy and invest in high-quality SEO services to stand out from the competition.
What are the most important factors for SEO in Germany?
SEO is a strategy that requires a strong technical foundation to obtain quality performance. In the case of SEO in Germany, mobile optimization is particularly striking. Therefore, we have noticed that it has become a hugely important player because mobile usage in Germany has increased tremendously. In fact, it was found that mobile internet usage in Germany has increased from 66% in 2017 to 72% in 2020. Consumers in Germany expect a seamless experience while shopping on mobile devices. After all, they want websites that load fast, as well as being easy to navigate while also offering relevant information. Furthermore, online consumers in Germany are tech-savvy, price-conscious, and value consumer protection. This means that working on a unique strategy in Germany means that must be taken into account.
Usage of SEO in Germany
Curious about how Germans use search engines, especially when it comes to SEO in Germany? Well, get ready for some search engine facts!
First up, let’s talk about the search engine kingpin in Germany: Google. With a whopping 91% market share, it’s safe to say that Google rules the German search engine landscape. Bing and Yahoo! are the underdogs here, with a combined market share of less than 4%.
Germans have a soft spot for organic search results, which means they prefer to see natural, non-paid search results over ads. So, if you’re a business looking to improve your visibility in German search results, it’s essential to focus on optimizing your website for organic search.
What do Germans search for, you ask? Well, they use search engines to find everything from the latest news and product information to local businesses and services. And let’s not forget about mobile search. Over 75% of internet users in Germany access the internet through their mobile devices, which means it’s crucial for businesses to optimize their websites for mobile search. Search engines are placing more importance on mobile-friendly websites in their search rankings, so don’t get left behind in the digital dust!