August 21, 2024
Seeders, an international marketing agency specialized in link building, SEO, digital PR, and advertising, has undergone a significant transformation. After 12,5 years of primarily focusing on authority marketing, the company has gone through a rebrand, introducing a new product proposition, and a fresh burst of color and vibrancy to its image.
Strengthening the current proposition
The revamped branding harmonises perfectly with a shift in Seeders' new product proposition: cross-border marketing and market entry strategies. This strategic shift in focus was prompted by Seeders' ever-expanding international network and its operational reach across multiple continents. With a proven track record of servicing over 50 international markets, Seeders' proposition now better aligns with its global reach, and its ambition to become one of the biggest cross-border marketing agencies in the world.
Niels Krikke, marketing manager at Seeders says the following about the company shifting gears:
"This slight proposition shift has honestly been a very gradual and organic process, just like we like our traffic growth! Over the past 12,5 years, we've kept on expanding our networks, opening new offices across the globe. Because of this growth, we started to see the call for specialist help in expanding to new markets grow bigger and bigger. Our international reach gives us the unique opportunity of being able to help businesses get a foothold in new markets across the world. For some of our newer offices, like the one in China, we even already offer fantastic go-to-market services, with WeChat marketing and strategies to launch your marketplace on the Chinese market. For our other offices, this will only mean a slight switch in vision, and some minor tweaks in service offerings. All of this, to help companies expand even faster, and think bigger!"
Helping the planet grow, as well as businesses
In addition to helping companies enter new markets, Seeders is now also looking to enrich countries across the globe with something other than its marketing services. The company has taken steps to offset the CO2 footprint of all of its 100+ employees across the globe, by planting multiple trees per employee per month, through a trusted, certified reforestation company called Tree-Nation. Because of this new partnership, Seeders is now involved in reforestation projects globally, also planting trees for every product it sells. Clients and partners of Seeders will be able to track the trees planted for them through their new personalised client dashboards. Through this new project, Seeders now not only delivers sustainable growth to its clients, but also to the future of the planet.
Corporate Marketing Manager
Niels Krikke is the Corporate Marketing Manager at Seeders Zwolle. With a background in strategic marketing and a sharp attention to detail, Niels is committed to creating successful marketing campaigns that deliver results for our clients. Focusing on data-driven strategies and a love for innovation, Niels plays a crucial role in the development and implementation of marketing initiatives that assist our clients in reaching their business objectives.
