Scale your business with digital marketing in Canada
Digital marketing has revolutionised the marketing landscape in Canada, with compelling statistics supporting its impact. In 2021, digital ad spending in Canada soared to a remarkable $10.5 billion, cementing its position as one of the largest markets for digital advertising expenditure. With an impressive user base of over 30 million Canadians on various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok, businesses have recognized the vast potential of targeted marketing campaigns. E-commerce experienced substantial growth in Canada, with online sales surging to $145.3 billion in 2020, highlighting the critical role of digital marketing strategies in capturing the expanding online marketplace. These statistics emphasise the profound influence of digital marketing in Canada, compelling businesses to adapt and leverage digital strategies to effectively connect and engage with consumers.
The internet penetration grade in Canada
With a staggering 96.2% of the population connected, Canada’s internet penetration rate is nothing short of remarkable. Beyond being just a number, this statistic speaks to a huge online audience, making Canada an irresistible prospect for those looking to grow their presence in the country. The widespread internet access in Canada makes it easier for businesses to reach and engage with the population through various digital marketing channels, ranging from captivating social media content to search engine marketing or precisely targeted online advertising. This significant reach creates a broad and diverse pool of potential customers which companies can leverage to expand their businesses. Additionally, the extensive connectivity in Canada presents numerous e-commerce possibilities with shoppers increasingly gravitating towards online shopping. By extending operations to Canada, companies can tap into a tech-savvy, digitally advanced population and connect with potential customers, fueling business expansion.
The e-commerce landscape in Canada
The Canadian e-commerce market is sizable and rapidly growing, with a total sales revenue of approximately 73.2 billion CAD in 2020. This impressive figure is expected to skyrocket to 108.5 billion CAD by 2024, showing remarkable growth and potential. Between 2016 and 2020, the market grew at an average YoY rate of 14.9%, breaking all records. These numbers represent a golden opportunity for businesses venturing or expanding into Canada, as the e-commerce industry continues to flourish. Canada boasts a tech-savvy population that craves seamless online shopping experiences. By tapping into this market, companies can effortlessly tap into a vast pool of customers while taking advantage of the rising trend of online sales in the country. However, in navigating the competitive Canadian e-commerce space, it’s essential to adopt superior digital marketing tactics, build a robust online presence, and maintain excellent user experiences. These factors are crucial in effectively competing and rising to the top in the thriving Canadian e-commerce landscape.
Search engine usage in Canada and what you stand to gain
Online searches have become an indispensable part of everyday life in Canada, with a staggering number of approximately 4 billion online searches carried out each month. This voluminous amount highlights the essential role search engines play in finding information and exploring new frontiers in the country. While several search engines are available, Google reigns supreme in Canada and accounts for about 94% of all searches conducted. Bing and Yahoo come in next, with market shares of roughly 3% and 2%, respectively.
These numbers reveal an enormous advantage for businesses operating in Canada. By adopting optimised search engine strategies that align with Google’s preferences, companies can improve their online visibility, generate organic traffic, and gain the attention of Canadian internet users. Furthermore, businesses can leverage Google Ads to efficiently reach a vast audience, opening up further advertising opportunities. Understanding the search engine terrain in Canada is vital for smart companies, allowing them to tailor their digital marketing tactics to meet the preferences and habits of Canadian consumers, resulting in maximum exposure and potential growth in the Canadian market.
These are the biggest growth niches in Canada
Overall, Seeders can offer startups a range of resources and support to help them succeed in the growth niches listed above. By leveraging their network, expertise in digital marketing, and connections to industry leaders, Seeders can help startups grow and thrive in these key sectors of the Canadian economy.
The technology sector in Canada is growing rapidly, with a focus on artificial intelligence, blockchain, and digital security. According to a report by the Brookfield Institute, the technology industry in Canada generated over $117 billion in revenue in 2018.
The healthcare industry in Canada is also experiencing significant growth, with a focus on telemedicine, personalised medicine, and medical devices. According to a report by Deloitte, the Canadian healthcare market is expected to reach $242 billion by 2024.
Canada is committed to reducing its carbon footprint, and the renewable energy sector is a key part of this effort. According to the Canadian Renewable Energy Association, the renewable energy sector in Canada employs over 50,000 people and is expected to create more jobs in the coming years.
With a strong focus on sustainability, the agricultural sector in Canada is experiencing growth in areas such as organic farming, plant-based foods, and vertical farming. According to Statistics Canada, the total value of Canadian agricultural exports in 2019 was $67.2 billion.