60% Impression growth for Dr Smile through Link Building

The Premise
Dr Smile embarked on a partnership with Seeders with a clear objective: to streamline their link building operations across key markets. Despite having resources, Dr Smile faced challenges in executing link building activities independently. Notably, they expressed satisfaction with Seeder’s work, emphasising the importance of maintaining link quality.

Dr Smile noticed the first cracks in Sweden and Italy early on, so quality links were crucial. Seeders did start by looking at each country’s situation, and analyse the options and best approach for each individual country. The original scope was for a lot of countries at the same time. We focused on finding links from medical-related websites to boost Dr Smile’s online presence in the specific niche.

The Strategy
Seeders crafted a targeted approach focused on building backlinks for Dr Smile’s most critical and relevant landing pages, alongside bolstering their overall authority in the digital landscape. By analysing top Google Search results, Seeders devised bespoke strategies tailored to each country’s unique needs.

Although specific targets were not initially set, collaborative discussions with Dr Smile led to the establishment of clear goals. By the end of 2024, the aim was to increase organic traffic to account for 33% of the total traffic, a significant leap from the initial 8%. This ambitious target guided our efforts throughout the collaboration.

Seeders tailored packages and strategies to align with the unique needs and priorities of Dr Smile’s key markets. As the project progressed, adjustments were made to optimise performance. In April 2024, for instance, we made the strategic decision to reallocate resources from link building efforts in a specific country to focus more on other countries, based on evolving insights and opportunities.

The Results
Here, let’s take a closer look at some of the great results we achieved (so far) for Dr Smile!

The two tables below provide a snapshot of the significant growth achieved in both overall activity and non-branded activity across all countries from 2023 to 2024. The collaboration with Dr Smile is marked by significant milestones, reflecting the tireless efforts of the Seeders team. The numbers speak volumes: Total clicks grew by an impressive 22,28% for all activity, and 71,97% for non-branded! Simultaneously, total impressions witnessed a remarkable growth of 60,05% for all activity, and 44,86% for non branded.

ALL ACTIVITY
Growth clicks 2023-2024
Growth impressions 2023-2024
22,28%
60,05%

NON BRANDED
Growth Clicks 2023-2024
Growth impressions 2023-2024
71,97%
44,86%

These remarkable achievements underscore the effectiveness of Seeders’ targeted approach in realising Dr Smile’s overarching objectives. By aligning our strategies with Dr Smile’s goals, we’ve not only surpassed expectations so far, but also paved the way for sustained growth and success. By focusing on building high-quality backlinks and enhancing overall authority, we’ve positioned Dr Smile as a more formidable force in the orthodontic landscape.

And there is even more to see! Here are some extra key achievements that we’re proud of:
Key achievements

Increase of domain ratings: Seeders achieved a total of +18 domain ratings for all the different markets combined, where Dr Smile is active in.

Non branded awareness growth: Seeders achieved a total growth of +44,86% for non branded impressions.

Total impression growth: Seeders achieved a total growth of +60,05% impressions for all activity.