Scale your business with digital marketing in Poland
Are you looking to grow your business with digital marketing in Poland? We’ve got you covered! You can reach a greater targeted audience, skyrocket your brand awareness, and boost your lead generation through digital marketing in Poland. Read on, and discover how your company can dominate the Polish market!
The internet penetration grade in Poland
Poland boasts a high level of internet penetration, making it a prime location for businesses looking to establish a strong online presence. With over 67% of the population using the internet, Poland offers a vast market for digital marketing efforts. And as the rate is steadily growing, it shows even further growth potential for digital marketing success in Poland. Whether you’re a small business or a large corporation, leveraging the power of the internet in Poland can help you reach new audiences and grow your brand. So if you’re looking to expand your business, digital marketing in Poland is a must-have strategy for success.
The e-commerce landscape in Poland
Search engine usage in Poland and what you stand to gain
In 2023, Poland boasts around 37 million monthly internet users. Google stands out as Poland’s dominant search engine, capturing over 97% of all searches. Bing follows at 2.8%, with Yahoo! at 0.5%. This clear Google dominance benefits cross-border companies seeking to establish digital marketing in Poland. Google’s suite of tools, including Analytics and Google My Business, aids in enhancing your online presence. As a user-friendly engine rich in resources, Google’s long-standing expertise in the search realm offers ample support from specialists to elevate your business.
These are the biggest growth niches in Poland
Poland is witnessing consistent growth in several niches, creating an entry potential for cross-border businesses. Seeders has an extensive network in Poland, encompassing numerous connections across the following four niches. Leveraging our local expertise and established relationships, we serve as your comprehensive solution for all your efforts into digital marketing in Poland.
The health and wellness industry has shown major growth in Poland, especially in natural and organic products. The value of the health and wellness market has been estimated to be around 4.4 billion PLN in 2020, with an annual growth rate of 4%.
The e-learning industry has seen significant growth since the shift to the increasing amount of online education. The E-learning market in Poland is valued around 1 billion PLN in 2023 with an annual growth rate of 16.7%.
The e-commerce industry has grown tremendously in Poland, driven by increasing consumer demand for online shopping. The value of Poland’s e-commerce market was estimated to be around 82.3 billion PLN in 2020, with an annual growth rate of around 27%. This great percentage of growth shows that there is a very promising market in Poland to enter.
The gaming industry has been booming in Poland, driven by the increasing popularity of online gaming and esports. The gaming market in Poland was estimated to be worth around $1.5 billion in 2020, with an annual growth rate of around 7.1%. Considering that this niche is still quite new, shows that the gaming industry is able to develop promising results for the near future.