Scale your business with digital marketing in Germany
Germany is a thriving market for e-commerce businesses due to its population of over 83 million people and widespread internet usage. However, standing out from the competition can be challenging. Digital marketing can help increase brand awareness, reach a wider audience, and drive sales. Ready to take your business to the next level? Let’s explore how to leverage digital marketing to scale your business in Germany!
The internet penetration grade in Germany
Germany is one of the leading digital players with more than 77 million internet users, which is about 93% of the population. It’s no secret that in today’s world, a strong online presence is essential for businesses that want to succeed and expand. Fortunately, the high level of internet usage in Germany provides a golden opportunity for companies to make their mark.
But wait, it gets even better! The majority of German internet users access the web via their mobile devices. That’s right, 78% of users use their smartphones to connect to the internet. This makes mobile-optimized websites and marketing campaigns absolutely crucial for companies looking to impress the German market.
In Germany, businesses have a huge potential audience to target online in Germany, and with the right digital marketing strategies, they can easily reach this audience. If you are looking to expand your business in Germany, there has never been a better time to tap into this digital landscape!
Overall, the high level of internet usage in Germany offers businesses a tremendous opportunity to establish a strong online presence and tap into a massive potential audience. By developing mobile-optimized websites, and implementing effective digital marketing strategies, businesses can establish themselves as key players in this thriving digital market.
The e-commerce landscape in Germany
The e-commerce industry in Germany is a goldmine for businesses looking to expand or enter the German market. On a year-over-year basis, the market is expanding at a steady rate of 8.5%. This projected growth rate is an indication of the tremendous potential that the market holds for businesses looking to expand or enter the German market.
In 2020, e-commerce sales in Germany amounted to an impressive €85 billion (approximately $101 billion USD), and the market value is projected to have reached around €93 billion (approximately $111 billion USD) in 2021. These statistics highlight the massive size of the e-commerce industry in Germany, making it a highly attractive prospective market for businesses looking to grow, succeed and drive more revenue.
Fashion and electronics are the most popular product categories in the e-commerce market in Germany, but the market is rapidly diversifying. Other categories such as food, beauty, and home goods are seeing significant growth as well. This diversification is a clear indication of the huge potential that the e-commerce industry holds for businesses in Germany.
Search engine usage in Germany and what you stand to gain
Understanding the search engine landscape is key! So, how many online searches happen every month in Germany? Well, the answer might surprise you! It’s impressive to know that there were over 6 billion searches conducted in the country each month, which is a testament to how crucial search engines are to the German online community.
Now, let’s talk about what search engines are most popular in Germany. Google is the undisputed king, accounting for over 90% of all searches in the country. However, there are a few other players in the market that are worth noting. Bing comes in second place with just over 3% of the market share, and Yahoo takes third place with around 1.5%.
So, what opportunities does this offer for businesses looking to expand in or to Germany? First and foremost, it’s clear that having a strong presence on Google is essential. With such a huge percentage of the market share, it’s vital to ensure that your website and digital marketing strategy are optimized for Google’s algorithms. By tailoring your digital strategy to target these search engines, you can reach a wider audience and potentially gain an edge over your competitors.
These are the biggest growth niches in Germany
If you want to understand more about the German market, you should pay attention to the main growth niches in the country. These are the sectors that are growing significantly and offer huge potential for companies that want to take advantage of them.
So, without further ado, let’s take a closer look at the top four growth niches in Germany.
With a rising demand for healthy living, the health and wellness industry is booming in Germany. The wellness and fitness market in Germany was worth €12.8 billion in 2019 and is projected to grow by 3.6% annually from 2020-2025. From gyms and fitness centers to organic food webshops and alternative medicine, this niche offers many opportunities for businesses.
As consumers become more environmentally conscious, sustainable and eco-friendly products are becoming increasingly popular. In a survey conducted by the German Federal Environmental Agency, 70% of respondents stated that they were willing to pay more for environmentally friendly products. This includes everything from clothes made from recycled materials to eco-friendly cleaning products and packaging.
Germany is known for its innovation, and the technology sector is one of the fastest-growing in the country. From fintech and blockchain to artificial intelligence and robotics, there are plenty of opportunities for companies in this niche.
As we have already seen, the e-commerce market in Germany is huge and continues to grow rapidly. This presents huge opportunities for companies that can offer online shopping experiences that match the German market.