Scale your business with digital marketing in Belgium
The internet penetration grade in Belgium
The E-commerce landscape in Belgium
Let’s discuss growth opportunities in Belgium’s e-commerce world, specifically related to digital marketing in Belgium. This industry serves as a dynamic force in the country’s economy, reshaping how local businesses operate and how people shop. In this landscape, major players such as Bol.com, Coolblue, and Zalando play a significant role, emphasising the importance of digital marketing in Belgium.
The e-commerce market in Belgium stands at an impressive 11.5 billion, with recent substantial growth. This growth is attributed to more people embracing the internet, adopting digital approaches, and redefining shopping habits. Moreover, the entry of e-commerce companies from France and the Netherlands further contributes to the expansion, making the market even more substantial—showcasing the relevance of digital marketing in Belgium.
This e-commerce market continues its upward trajectory, boasting an annual growth rate of approximately 15%. This rapid advancement underscores the transformative influence of digital marketing in Belgium, fostering increased consumer trust in online shopping, as well as the integration of digital tools by businesses.
For individuals and enterprises considering venturing into or expanding within Belgium’s e-commerce sector, loads of opportunities await. The substantial market size translates to a big customer base and room for expansion. As more Belgians embrace online shopping, the demand for diverse products and services escalates—a benefit for digital marketing in Belgium. Additionally, the linguistic diversity within the country has led to an influx of French and Dutch e-commerce companies setting their sights on Belgium.
Search engine usage in Belgium and what you stand to gain
In Belgium, Google reigns supreme as the leading search engine, commanding a massive market share of over 92% according to StatCounter’s data from July 2021. Bing has almost 5% en Yahoo less than 1%. Mobile devices play a significant role in online search, accounting for 47.9% of all search traffic in the country as reported by Statista in 2021. When it comes to popular search terms, e-commerce takes the spotlight, with “bol.com” and “Amazon” ranking among the top queries, as revealed by Google Trends in July 2021.
Notably, the top organic search result on Google enjoys an average click-through rate of 28.5%, as shared by Advanced Web Ranking in May 2021. Additionally, social media platforms like Facebook and Instagram are gaining traction as search engines in Belgium, with 47% of consumers turning to these platforms to research products before making a purchase, according to DataReportal’s 2020 findings. These statistics highlight importance of digital marketing in Belgium through the dominance of Google, mobile optimisation, the e-commerce focus of Belgian search queries, the competitiveness of organic search results, and the rising significance of social media as a search avenue for Belgian consumers.
These are the biggest growth niches in Belgium
Seeders has experience in Digital marketing in Belgium for a wide variety of sectors. We offer services in the areas of SEO and SEA across Belgium. Part of our team are language specialists for the French and Flemish (Dutch) part of Belgium.
Some niches in Belgium that are growing really fast:
The pharmaceutical industry is one of the fastest-growing sectors in Belgium, with a growth rate of 10.3% in 2020. (Source: National Bank of Belgium)
The e-commerce market in Belgium is expected to grow by 8.3% in 2021, with the average annual spending per user projected to reach €1,281. (Source: Statista)
The renewable energy sector in Belgium is expected to grow by 4.5% per year from 2021 to 2026, driven by investments in wind and solar power. (Source: GlobalData)