Exponential visibility growth in the car insurance market with digital pr

Univé is one of the largest and most well known insurers in the Netherlands, holding more than ten percent of the population in their client portfolio. The car insurance space they were in was very saturated, with direct competitors and comparison websites all going after the same keywords, even though they had a massive scale. This intense competition drove SEO budgets to all-time highs, making it very difficult to get sustainable visibility growth with traditional methods.

Seeders implemented an innovative digital PR strategy to secure high-quality, authoritative backlinks and improve search rankings without engaging in an expensive advertising rat race.