Enhanced branding & organic growth through SEA & SEO for Meditech

The Premise

Meditech Europenet approached Seeders after facing challenges with their previous digital partner. Operating in a niche industry, the company required a well-thought-out SEO and SEA strategy tailored to their product categories and growth ambitions. With competitors like Health Factory and Wibronic outperforming in specific segments, it became critical to optimize the visibility of Meditech’s own offerings.

Key focus areas included:

• Colloidal products: Aiming to close the gap with high-performing competitors.
• Resonance products: Elevating online discoverability and brand positioning.
• High-frequency products: Targeting the #1 ranking in the Netherlands for their flagship Multiwave device and preparing for international expansion into markets like Germany and Switzerland.

Another important consideration was Meditech’s product innovation pipeline. With frequent launches of new and unique products—including copper-based items and a smaller, consumer-friendly Multiwave—the client sought guidance on how to align these launches with SEO and SEA best practices.

Before diving into execution, our team conducted:

• A comprehensive market and competition analysis
• A full audit of Meditech’s website and performance metrics
• Identification of quick wins and low-hanging fruit
• Creation of a clear, flexible roadmap that could adapt to the client’s evolving product range

The Strategy

SEO

We started with a thorough keyword research and gained valuable insights. Based on this, we created different keyword clusters and created or optimized new or existing category pages for them. We added new content, rewrote H1s and optimized metadata. We initially focused on the categories that were most financially interesting to Meditecheurope.co.uk, so we could see Meditech Europe see (financial) results quickly.

We created the content in a nice collaboration with Meditech Europe. We provided the analyses for the “best possible” content and the employees and owner of Meditech Europe got to work writing the content themselves. After publication, we checked the content for internal links and heading usage and submitted the pages to GSC. Anything to see results as quickly as possible.

However, we encountered a challenge in the form of internal competition, mainly due to the presence of Review URLs that were not visible on the category pages. This led to confusion from Google. We removed these URLs through technical SEO adjustments and improved the internal link structure to prevent further internal competition. This allowed us to optimize the effectiveness of our SEO strategy and maintain focus on the right pages.

SEA

Before launching the new SEA campaigns, we aligned with the client to define clear objectives for the upcoming months. The primary goal was to increase the number of weekly orders to 160 while maintaining an average Return On Advertising Spend (ROAS) of 4.0.

To achieve these targets, we conducted a thorough analysis of the existing Google Ads account and all associated platforms, including GA4, Channable, and Google Tag Manager. Based on the latest best practices for 2025, we implemented a new, optimized account structure.

Within Google Ads, we launched a Performance Max campaign, incorporating the full product catalog. Additionally, we rewrote all Responsive Search Ads to improve relevance and overall performance.

Shortly after the launch of the new campaigns, we observed a significant increase in both order volume and ROAS.

Next steps

• Expanding into the Belgian market with localized SEA campaigns
• Scaling budgets while keeping ROAS healthy and performance consistent

The Results

The collaboration between Meditech Europe and Seeders yielded measurable improvements across SEO and SEA:

SEO Impact:

• ~112% growth in organic traffic (Google Search Console)
• ~118% growth in impressions since the start in Nov 2024
• Achieved #1 rankings across all keywords in the high-frequency category

Traffic growth according to Google Search Console

Traffic growth according to Ahrefs

New number 1 niche keyword rankings

SEA Impact:

• ~58% increase in ROAS since campaign relaunch
• ~47% increase in weekly orders

A major highlight came in January 2025, when the company reported record-breaking sales—a milestone that SEO clearly contributed to, as noted by the owner.

Conclusion

We have made a good start with the strategy we deployed in the Netherlands, the final touches are now being made to the optimizations and from here we will move on to Germany to optimize everything for SEO.

The initial SEA campaign optimization successfully increased order volume and maintained the desired ROAS. By implementing a structured approach based on 2025 best practices, we achieved the client’s primary objectives. Moving forward, the focus will be on further expansion and optimization, including entering the Belgian market and scaling budgets while maintaining efficiency. This strategy ensures sustained growth and maximized campaign performance.