€118.000+ Media Value in Brand Mentions in the Automotive branche

The Premise

ACtronics initially approached Seeders to enhance their online visibility and keyword rankings through more targeted and quality-focused SEO efforts. Although they had experience with link building in the past, they wanted to take a more strategic and high-quality approach to improve their online presence. Additionally, the company operates in a niche market, which presents unique challenges that Seeders was well-equipped to address. The initial collaboration began with a focus on link building and Digital PR (DPR) in the Netherlands and Germany, followed by advice and keyword optimization in Italy and France. This collaboration later expanded to include DPR efforts in Italy and France, ensuring an ongoing partnership for their digital growth.

The Strategy

Link building

The strategy started with link building, focusing on high-potential keywords that could secure top positions in search results. ACtronics’ niche market required a targeted approach, and we avoided a broad, one-size-fits-all strategy. Instead, we honed in on specific keywords with the highest potential to generate valuable traffic and visibility in competitive search categories.

DPR

Digital PR efforts began with a collaborative brainstorming session to identify the most relevant and newsworthy content opportunities. By leveraging ACtronics’ proprietary data, we developed a data-driven approach, utilizing valuable insights to craft compelling articles designed to attract media attention. This approach resulted in high-quality content tailored to generating brand mentions and backlinks.

With a focus on creating highly relevant and impactful stories, the DPR campaigns began with the Netherlands and Germany, and our efforts soon expanded to France and Italy. By combining strategic keyword targeting and data-driven content creation, we worked to build ACtronics’ online authority while also driving brand awareness.

The Results

As the collaboration progressed, the results of our targeted link-building and Digital PR efforts became evident. ACtronics saw substantial growth in its online visibility, especially with the strategic targeting of high-potential keywords and the data-driven content created for their Digital PR campaigns.

Link Building

We initially focused on securing valuable top positions for ACtronics’ most competitive keywords. This effort paid off with several key successes that laid the foundation for further growth:

• 3 new number 1 positions on important keywords.
• Key insights into the right keywords for Italy and France guided future strategies.

Digital PR Campaigns

By leveraging ACtronics’ unique data, we crafted compelling articles that garnered significant media attention across Europe. This resulted in measurable outcomes for brand visibility and authority:

• Achieved a media value of €118,419 through brand mentions.
• Secured 12 quality backlinks, boosting the domain’s authority and strengthening
  online presence.