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eCommerce

39 new number 1 positions for e-Luscious Group

SEO, Link building 9 months
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The eLuscious Group is a prominent company dedicated to fulfilling personal passions in wine, coffee, and pet food. With over two decades of experience in the ecommerce space, they wanted to leverage their rich history to further solidify their position as a market leader across Europe. Their primary challenge was addressing underlying SEO issues and optimizing the technical aspects of their multiple websites while adhering to a strict budget.

Seeders devised a multifaceted strategy combining deep technical optimizations with strategic link building to efficiently boost online visibility and drive organic traffic across three distinct international markets.

15.13%

Organic traffic growth

970x

Backlink placements

39x

New top 1 positions
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Blueprint for growth

The strategy

To effectively boost online visibility across various brands without exceeding the budget, the strategy required a highly efficient allocation of resources. Targeting low hanging fruit and leveraging existing domain authority allowed the campaign to maximize return on investment while rapidly scaling non branded traffic.
Authority analysis
The strategy began with an in-depth authority analysis of the entire online presence of the client. Identifying specific areas for improvement while leveraging existing digital strengths provided a clear roadmap for the multi domain campaign.
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Keyword targeting
Instead of aggressively pursuing highly competitive terms right away, the team targeted keywords with high search volumes and relatively low competition. Focusing on URLs that already had an edge in terms of authority ensured the budget was used as efficiently as possible.
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Performance tracking
Throughout the collaboration, the team closely monitored key performance metrics to allow for real time adjustments. Tracking organic traffic growth and referral domain increases ensured the strategy remained perfectly aligned with the overarching business goals.
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How we did it

The road to results</3>

The initial strategic focus centered on deeply auditing the technical foundations of the various brand websites. Before launching a large-scale link-building effort, it was crucial to address underlying SEO issues to ensure the domains were fully prepared to capture new traffic. Once the technical foundation was optimized, the approach seamlessly transitioned into targeting low-competition, high-volume search terms. The strategy remained agile and utilized real-time performance data to continuously refine the keyword targeting across the Netherlands, Belgium, and Germany.
– Identifying and targeting low-hanging fruit maximized budget efficiency and delivered rapid improvements in search visibility.
– Leveraging existing domain authority allowed the various brands to capture high volume keywords without requiring massive link building investments.
– Continuously monitoring performance metrics ensured that resource allocation remained highly optimized across the three European markets.

This highly efficient execution successfully elevated the digital presence of their premium wine, coffee, and pet food brands. The multifaceted approach addressed their core technical issues and established a highly profitable foundation for long-term international growth.

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Results

The strategic focus on capturing high-volume, low-competition keywords created a profound impact on the overall digital market position of the eLuscious Group. Achieving a 15.13 percent growth in organic traffic across their diverse portfolio means the company successfully attracted a massive new audience of passionate consumers. Surpassing their initial goal to achieve 74 percent non-branded clicks proves that the strategy successfully expanded their reach far beyond their existing customer base.

This widespread digital visibility was directly supported by the acquisition of 970 relevant backlinks from high quality domains. Securing this substantial volume of authoritative placements fundamentally strengthened the baseline trustworthiness of their various e-commerce websites. As a direct result, the client achieved 39 absolute top positions on Google Search, which firmly solidifies their status as a leading European retailer in multiple highly competitive product categories.

15.13%

Organic traffic growth

970x

Backlink placements

39x

New top 1 positions

Project team

Every idea and detail is driven by this incredible team. Get to know people turning vision into reality.
Esmée Bruins
Online Marketeer

Zwolle

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Get in Touch

Our team is eager to help you achieve your business goals. Get in touch now, and we'll get your website soaring to the top of the search results.

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    Matthias Jeuring
    Accountmanager
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    Matthias Jeuring
    Accountmanager