39 new number 1 positions for e-Luscious Group

The premise

e-Luscious approached Seeders with a clear goal in mind: to build online authority and enhance search rankings across their brands. With a rich history in e-commerce dating back to 1999, e-Luscious sought to leverage its extensive experience to further solidify its position as a leader in the wine, coffee, and pet food markets. Additionally, the company aimed to address underlying SEO issues and optimise both content and technical aspects of their websites.

Our collaboration extended across multiple markets, including the Netherlands, Belgium and Germany. The primary challenge was to devise a comprehensive strategy that would effectively boost online visibility and drive organic traffic while adhering to a set budget. As part of the strategy, Seeders aimed to achieve a significant percentage of non-branded clicks across various e-Luscious brands within a specified timeframe. We are happy to announce that we achieved our goal with success, we will show you what the exciting results are!

The strategy

Seeders devised a multifaceted strategy to address e-Luscious’ objectives and capitalise on available opportunities. Central to this approach was an in-depth Authority Analysis of e-Luscious’ online presence, including identifying areas for improvement and leveraging existing strengths.

In addition to an analysis to identify “low-hanging fruit,” keywords with high search volumes combined with relatively low competition were targeted. In this way, the budget was used as efficiently as possible. In addition, Seeders looked at URLs where we had an edge in terms of authority. A main target for this project was to receive 70% non branded clicks in a period of eight months.

Throughout the collaboration, Seeders closely monitored performance metrics, allowing for real-time adjustments and optimization. By tracking key indicators such as organic traffic growth, keyword rankings, and referral domain increases, Seeders ensured that the strategy remained aligned with e-Luscious’ goals and delivered measurable results.

The results

Here, let’s take a closer look at some of the great results we achieved for e-Luscious!

Below is an overview of the growth in total clicks for the year 2023, compared to the previous year, i.e. 2022. For example, you can see that there has been an overall organic traffic growth of more than 15% in just one year. That’s a heartening result!

Our pre-set goal in terms of achieving 70% non-branded clicks as a total of all Labels, was achieved with a stunning result of more than 74%.

But there is even more! Here are some extra key achievements we’re proud of:

• Organic Traffic Growth – Seeders achieved a remarkable increase in organic traffic across e-Luscious’s brands, with a notable growth rate of 15.13% within the specified timeframe.
• High Quality Backlinks – Seeders received a remarkable 970 relevant backlinks from high quality domains divided between the different domains of e-Luscious.
• New top 1 positions – Seeders achieved a total of +39 #1 positions on Google Search divided between the different domains of e-Luscious in the period of January 2023 – January 2024.