Manufacturing

145% impression growth through international SEO for unilin

Link building, SEO 1 Year

Unilin is a global leader in building solutions and interior design operating in the flooring, panel, and insulation sectors. Despite carving out a decent niche for their sub-brand Quick Step in Belgium and the rest of Europe, they wanted to further penetrate various European markets and appeal to a wider audience. They needed a strategy to maintain and grow organic traction across multiple countries simultaneously.

Seeders implemented a comprehensive international SEO and link-building strategy centered around high-quality, long-lasting content to make Quick Step a household name in Europe.

145%

Organic impression growth

53%

Keyword rank growth

101%

Organic traffic growth

103.000%

Organic impression growth

Blueprint for growth

The strategy

To successfully penetrate multiple European markets simultaneously, the strategy required a highly coordinated international approach. Rather than relying on generic terms, focusing on industry specific content and authoritative regional backlinks ensured sustainable visibility for their flooring products.

Strategic keyword research

The journey began with thorough keyword research across all target regions. Carefully identifying specific, long lasting, industry related terms provided a highly focused foundation for the entire international content strategy.

1 SEO optimized content

The team created eight high quality, SEO optimized articles per month incorporating the selected keywords. These articles were enriched with relevant anchor texts and connected through a strong internal linking structure to maximize search engine discoverability.

2 International link building

To strengthen their authority alongside the new content, an extensive international link building campaign was executed. Sharing the optimized content with trusted regional websites across the target markets systematically improved the backlink profile and search rankings.

3

How we did it

The road to results</3>

The initial strategic focus centered on recognizing the vast growth potential for the Quick Step brand across specific European markets. Before developing localized content, it was crucial to establish a tailored strategy that could seamlessly bridge the gap between their existing Belgian authority and new target regions. Once the targeted keywords were identified, the approach shifted into continuous, high-quality content production paired with strategic outreach. The strategy relied heavily on coordinating content creation with international link building to ensure the newly published articles actually gained traction.

– Building content around long-lasting, industry-specific keywords ensured the brand attracted highly relevant, high-intent traffic rather than generic visitors.

– Creating a robust internal linking structure spreads domain authority efficiently across the newly published articles.

– Executing coordinated link-building campaigns across six distinct countries simultaneously elevated the online authority of the Quick Step brand on an international scale.

This consistent execution resulted in a truly impressive increase in organic visibility. The blended approach of optimized content and strategic placements successfully generated significant growth in customer reach and overall sales across Europe.

Results

The strategic blend of SEO optimized content and international link building created a massive compounding effect on the digital market position of Unilin. Driving a 145 percent average growth in organic impressions across targeted pages means the Quick Step brand successfully captured widespread visibility among European consumers actively researching flooring solutions. This massive expansion in brand awareness directly fueled a 101 percent average increase in organic traffic, bringing a highly targeted audience straight to their localized websites.

Simultaneously, the coordinated link building efforts drove a 53 percent average growth for keywords securing the coveted top three search positions. Reaching the absolute top of the search engine results across six different countries provides an immense competitive advantage in the manufacturing and interior design sector. Ultimately, this sustained international visibility effectively transforms Quick Step from a regional player into a dominant, household name across Europe.