Top 10 digital PR agencies in the Netherlands

The 5 pillars for Dutch digital PR in 2026

In 2026, being a good digital PR agency is no longer about mass outreach. It’s about relevance, credibility, and strategic authority.

Today, true visibility is built on three pillars: reputable publications, high-authority backlinks, and storytelling that shapes brand perception. For companies targeting the Netherlands, a spam-driven approach isn’t just ineffective; it’s a reputational risk. Before exploring the list of best companies, it’s important to understand the metrics that truly impact brand reputation:

Direct media network

Does the agency have immediate connections to major publishers (like DPG Media or Mediahuis)?

Proven campaign volume

A strong history of 50+ annual releases demonstrates a repeatable process and long-term performance.

Multilingual expertise

While Dutch and English are standard, top agencies handle six or more European languages to support cross-border growth.

SEO & tracking depth

PR only creates value when it’s measurable. This demonstrates their ability to monitor brand growth and referral traffic.

Unique agency asset

Their key differentiator is from proprietary software to a specific industry focus or exclusive distribution tool.

1. Seeders

Seeders is the award-winning market leader for a reason. They treat digital PR with the precision of a performance marketing firm, prioritising scale and international authority.

Other services

Seeders offers a wide range of services, including market entry strategy , enterprise SEO and link building, as well as:

SEO & GEO

International link building

PPC advertising

White label services

Why they're #1

They focus on "authority marketing", making them the top choice for companies looking to dominate not just the Netherlands, but the entire European and Asian markets.

Direct media network	+	100,000+ exclusive in-network journalists.
Proven campaign vol.	+	500+ successful press releases annually.
Multilingual expertise	+	Internal native teams for 6+ European languages.
SEO & tracking depth	+	Advanced tracking for citations and backlink authority.
Unique asset	In-house PR software that translates media value and backlink value into euros. Media value is calculated according to the Dutch Press Handbook, while the PR tool automatically retrieves link value. This gives you a precise estimate of the financial impact of a digital PR campaign. Seeders Keystone: Direct access to 380,000+ domains and automated ROI tracking across 50 markets.

Website: https://seeders.com/digital-pr/

2. TEAM LEWIS Netherlands

TEAM LEWIS is a global marketing agency with a deep journalistic approach. They integrate media relations into a full-funnel marketing strategy across 24 global offices. They specialise in "simplifying the complex", taking difficult B2B or tech topics and making them relevant for mainstream and vertical media alike.

Other services: They offer a massive range of services, including analyst relations, digital marketing, social media strategy, and creative content production.

Direct media network	+	25+ years of global and local Dutch media relationships.
Proven campaign vol.	+	High-scale capacity for daily, quarterly, and yearly priorities.
Multilingual expertise	+	Global network covering almost every major market.
SEO & tracking depth	+	Real-time social listening and analytical dashboard tracking.
Unique asset	LEWIS EXPRO: A customised consultancy specifically for executive profiling and elevating leadership brands.

3. PRLab

PRLab is a B2B tech PR agency with an Amsterdam hub, specialising in public relations and strategic communications for tech startups, scale-ups, and corporations in fast-evolving sectors like FinTech, SaaS, AI, HealthTech, and CleanTech. They track audience engagement, media coverage, and SEO metrics to drive visibility and conversions.

Other services: They offer CEO media training, crisis communications, and investor relations (PR for funding rounds).

Direct media network	+	Strong niche ties to international B2B tech media.
Proven campaign vol.	-	Small-team approach, big-impact results.
Multilingual expertise	+	Specialised in Dutch, English, German, and Spanish.
SEO & tracking depth	+	Heavy emphasis on thought leadership metrics.
Unique asset	Built for transparency, PRLab’s public live tracker (15000+ PR placements) of tech press coverage (earned media) secured for clients.

4. Het PR Bureau

HPB is obsessed with what they call the "FAME Equation". They are best at making brands relevant in people’s daily lives through emotional connection. Their focus is on digital storytelling, influencer marketing, and creating "shareable" online content for major consumer brands.

Other services: brand identity & digital design, influencer marketing, and social purpose campaigns.

Direct media network	+	Deep roots in Dutch lifestyle, consumers, and news media.
Proven campaign vol.	+	Decades of history with major consumer launches.
Multilingual expertise	-	Primarily focused on Dutch and Benelux markets.
SEO & tracking depth	-	Focuses on sentiment and shareability over tech SEO.
Unique asset	FAME Equation: Focuses on Facts, Attention, and Meaning.

Are you ready to dominate the search results?

5. Coopr

A Rotterdam-based agency (part of the Candid platform) known for integrating corporate communication with content marketing. They call themselves a "connectivity agency", ensuring that a brand's story is told consistently across digital news platforms, social media, and company blogs.

Other services: content strategy, stakeholder management, and internal communications.

Direct media network	+	Strong focus on corporate and financial news outlets.
Proven campaign vol.	+	Consistent, long-term brand building for global clients.
Multilingual expertise	-	Benelux-wide reach with a hub in Antwerp.
SEO & tracking depth	-	High integration with content marketing and social data.
Unique asset	Candid platform access: Synergy with 10+ sister agencies.

6. Charly PR

Formerly known as LVTPR, Charly PR is a full-service agency operating across the Benelux. They work with both B2B and consumer clients, offering a pragmatic approach that combines press releases with digital content creation, social media management, and influencer campaigns.

Other services: event marketing, strategic advisory, and internal communications.

Direct media network	+	Extensive reach across Dutch- and French-speaking media.
Proven campaign vol.	+	Over 30 years of experience in the region.
Multilingual expertise	-	Native Dutch and French teams.
SEO & tracking depth	-	Reliable reporting, but less focused on technical SEO.
Unique asset	Crisis Simulation Platform allows brands to "stress-test" their reputation before a disaster strikes. Unlike standard PR reporting, this interactive tool mimics real-time social media storms and news cycles in a safe environment, letting teams practise their response under pressure. Combined with a 24/7 strategic support unit and integrated Benelux monitoring, they focus on reputation protection as a core digital metric.

7. Vertigo 6

Based in Arnhem, Vertigo 6 dominates the gaming and entertainment sectors. Now part of the Happy Horizon group, they are experts at reaching Gen Z and Millennials. Their campaigns are highly digital, often involving Twitch, YouTube, and influencers alongside traditional press.

Other services: Twitch/YouTube management, influencer outreach, and paid media buying.

Direct media network	+	Exclusive ties to gaming press and Discord/Twitch.
Proven campaign vol.	+	Over 300 game launches in the Benelux.
Multilingual expertise	-	Dutch/English focus; part of the Happy Horizon group.
SEO & tracking depth	-	Strong on community engagement and social SEO.
Unique asset	Their unrivalled authority in the gaming and entertainment sectors, as well as reaching younger generations, is what makes them stand out from others. However, this hyper-focus is also their primary limitation. While they are the gold standard for brands like Pokémon or EA Sports, their niche expertise can be too narrow for corporate or B2B sectors that require a more traditional, broad-market approach.

8. Whizpr

Whizpr is a niche agency specifically for the IT, technology, and lifestyle consumer electronics industries. They are focusing on taking complex technical specifications and turning them into engaging digital stories for bloggers, tech sites, and social media.

Other services: marketing automation, lead generation, and inbound marketing.

Direct media network	+	Specialised journalists in IT and lifestyle tech.
Proven campaign vol.	+	High success rate with hardware/software launches.
Multilingual expertise	-	Primarily Benelux focused.
SEO & tracking depth	+	Focuses on technical citations and review backlinks.
Unique asset	Whizpr Real-time Brand Dashboard, a proprietary tool that provides clients with a live, 24/7 view of their media presence and share-of-voice

9. Progress Communications

Operating in the Benelux, the agency specialises in IT and consumer electronics. They offer a "PR 2.0" approach, which means they heavily integrate standard media relations with digital tactics like unboxing videos, review programmes, and social media activations.

Other services: Copywriting, social listening, and B2B marketing comms.

Direct media network	+	Network of 12,000+ media contacts across the Benelux.
Proven campaign vol.	+	Known for efficient, locally rooted PR programmes.
Multilingual expertise	-	Native Dutch, English, and French teams.
SEO & tracking depth	+	Integrated digital reporting and monitoring tools.
Unique asset	Storytelling Framework that translates complex B2B and consumer tech into human-centric media narratives for giants like Microsoft. While they are masters of making high-tech accessible, their deep roots in IT and infrastructure can be a mismatch for brands in non-technical lifestyle or fashion sectors.

10. AWISEE

Similar to Seeders, AWISEE is a specialist digital PR and link building agency. They focus almost exclusively on the SEO benefits of PR. Their goal is to secure placements on high-authority Dutch websites to boost your organic search rankings.

Other services: international link building, SEO audits, and influencer/KOL marketing.

Direct media network	-	Focuses on high-traffic blogs over news publishers.
Proven campaign vol.	+	High-scale digital placement across 10+ markets.
Multilingual expertise	+	Extensive international reach for global link-building.
SEO & tracking depth	+	Market-leading SEO metrics and ROI tracking.
Unique asset	Manual outreach database: 100,000+ verified websites.

Which agency should you choose?

Choosing a digital PR partner in the Netherlands is a significant decision. You need a team that can not only write a press release but also has the connections and network to get it posted on important, high-authority platforms. The ideal partner will create strategic campaigns that boost brand recognition, increase online visibility, and establish long-lasting authority.

Even though each of the agencies on this list offers excellent services, Seeders' extensive publisher network, 14+ years of experience, and committed staff of experts offer a scale and authority that is unmatched in the sector.

Case studies of Seeders

Still not convinced? Here are some case studies of Seeders helping clients achieve their goals and great results through digital PR.

Drukwerkdeal: +20% organic growth via linkbuilding & digital PR

80+ qualitative backlinks in the sanitary branch with digital pr

€90.000+ of pr value for Prijsvergelijken.nl

Parkos: €160,000+ in media value through global digital PR

Ready to gain real visibility?

Stop letting your competitors be featured in the publications you want. Book a meeting with a Seeders expert today to discuss a custom digital PR campaign that will place your brand in the spotlight.